A smart digital marketing strategy is essential for business growth. It can help you understand how to run more measurable and impactful marketing campaigns that are aligned with emerging trends and offer a competitive edge. But how does one stay on top of the emerging trends in this ever-evolving field? Marketing experts swear by top-rated digital marketing tools to keep up with the new advancements in this fast-paced industry and find what works best for their business. To get you started, we have compiled the top eleven expert-approved digital marketing tools that can help scale business growth. But first, what are digital marketing tools?
What are Digital Marketing Tools?
Digital marketing tools are essentially a range of tech-related processes, methods, and features that are used to promote products to the right audience in the online world. These tools include affiliate marketing, social media marketing, visual design tools, email automation tools, and content marketing, among others. As we’ll discuss here, there are a number of tools and applications available in the market that can help take a digital marketing strategy to the next level.
Digital Marketing Tools by Strategy
The digital landscape is a vast space that has multiple components like the Internet, social media, multimedia, mobile applications and so on. A well-rounded digital marketing strategy must include all these relevant components in order to successfully identify, target and reach the right audiences.
Today, given how competitive the online marketing industry has become, marketers can find a wide range of tools that they can choose from, based on what works best for their product. In order to make this choice easier, we have categorized the ten types of tools that every marketer should have as part of their digital marketing toolkit.
- Social media marketing tools
- Data and analytics tools
- Search Engine Optimization (SEO) tools
- Conversion optimization tools
- Influencer marketing tools
- User Experience (UX) and design tools
- Paid search and social tools
- Lead generation tools
- Email marketing tools
- Video marketing tools
11 Must-Have Digital Marketing Tools to Help You Grow Your Business
According to GlobeNewswire, the digital advertising and marketing industry is projected to reach $786.2 billion by 2026 and is estimated to grow by a Compound Annual Growth Rate (CAGR) of 13.9% between 2020 and 2026.
In such a large competitive industry, it is important to make decisions driven by Return on Investment (ROI) calculations and relevant data, especially while working on implementing multi-channel digital marketing strategies. This requires a sound understanding of digital marketing tools and key concepts contributing to a good marketing mix.
These are the top 11 digital marketing tools that every marketer should use in 2023.
1. Google Analytics
If you are looking for the gold standard in web analytics, this is the one. As one of the most popular free digital marketing tools in the market, Google Analytics is great for tracking traffic on a website, learning where users are coming from, highlighting popular keywords that generate user engagement, and audience demographics, among other functions. It is a user-friendly tool used by both beginners and experts in the field.
Email marketing offers the highest ROI compared to other marketing activities. MailChimp is among the top email marketing service providers in the world. It has multiple integrations with Software as a Service (SaaS) companies and offers features like form builder, predictive insights, audience insights, and email drip campaigns tracker.
Hootsuite is a powerful social media marketing solution that provides a central dashboard through which multiple social media channels can be managed. This digital marketing tool allows users to schedule posts in advance, and develop keywords and tags. It can also calculate ROI, use advanced reporting tools to track campaigns, and share responses to comments and mentions across different social media platforms using a single dashboard.
Buzzsumo is a popular digital marketing tool that is specifically useful for those who want to conduct market research and learn about the type of emerging content in a particular field. It showcases trending content across social media and offers useful features such as keyword research, influencer search, and brand monitoring which can help better understand competitors and target audiences.
Trello is one of the best content management tools in the market that is used to strategize, brainstorm, manage and share content across teams before it is published. It enables easy collaboration and allows users to create a visual layout of the content material. This makes it easier for others to review, give feedback or make amends before posts are taken live.
Hubspot is a one-stop shop for content management, social media management, email tracking, lead management, and more. It offers a variety of content optimization tools that allow users to bring all marketing channels together, and get a higher conversion rate and better ROI.
Buffer is a simple yet intuitive social media management solution that allows users to schedule, create and plan posts across different social media platforms. They can track performance analytics and user engagement and run an organic social strategy with a team through one platform.
Canva is the go-to platform for creating eye-catching visuals aligned with the content strategy. It has easy-to-use graphic design tools along with drag-and-drop features. This eliminates the need for experienced (and costly) designers and allows users to create visually appealing content with ease.
SEMRush is a useful digital marketing tool specifically for content marketers and writers. It offers ready-made templates for content generation along with intent-specific keyword recommendations. It also helps analyze competitor ads, audit websites and track user engagement.
The key to effective digital marketing lies in truly understanding the target audience and identifying trends. Audiense utilizes demographics and user interests to identify and segment audiences on social media. This helps run ad campaigns specific to a niche audience and get a deeper understanding of customer personas.
This conversion optimization software makes for a useful digital marketing tool. It can help build, tweak and publish new landing pages for testing. It features built-in A/B testing and analytics that clearly reflect which landing page options are the best performers.
Digital Marketing Programs at Emeritus
Learning how to use the right digital marketing tools plays an instrumental role in driving business growth. This is key to accelerating success in a competitive industry. Therefore, to upgrade your knowledge of the latest marketing trends, check out online digital marketing courses at Emeritus which are offered in collaboration with eminent universities from across the globe. Gain valuable insights into the world of marketing and become a coveted digital marketing expert.
By Neha Menon
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