Course Preview : Digital Transformation: Platform Strategies For Success at MIT
22 November 2022
[Video Transcript] Digital Transformation: Platform Strategies For Success at MIT
Hi, my name is Geoff Parker and I'm a professor at Dartmouth College's Thayer School of Engineering, and I'm also a faculty fellow at the MIT Initiative on the Digital Economy. I've been studying and working with platform businesses for my entire professional career. In the late 1990s and early 2000s, my co-author Marshall Van Alstyne and I had to develop the theory of two-sided markets in order to understand pricing in network businesses. We have become convinced that a fundamental shift in the economy is taking place, powered in part by changes to information technology and network connectivity, but also powered by the strength of user communities who are creating value for one another.
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To provide evidence the top 50 platform companies that are publicly traded have grown in value from $1.5 trillion to $3.6 trillion over just three short years from 2012 to 2015. To help explain the phenomenon, we wrote the book Platform Revolution, which was published in March of 2016. This course extends that effort into the classroom. If you are looking to launch a new platform, or if you are in an existing business that wants to become a platform, this course is for you. Platform strategy is based on extensive research. We have been at the center of a global community of scholars who have dedicated their careers to understanding platform businesses. We have distilled the insights from these scholars and made them accessible to a broad audience. I'm really excited to be teaching this course, and I very much look forward to working with you.
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