Apple and Google count on design thinking for innovation. Here’s why you should too

Aug 09, 2016 by Jignesh Category: Business, News 0 comments

What gives any product or service that ‘wow’ factor and sets it apart from others? The answer, as companies like Apple and Google and even some startups have discovered, lies in an approach called ‘Design Thinking’, which is what drives their competitive edge.
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Global Ivy Emeritus Institute of Management