A 2023 Guide to Email Marketer Salaries: Top Companies and Job Types

Email is perhaps the only mode of communication from the past decade that has stayed robustly relevant amid the ongoing digital revolution. Unlike social media ads that interrupt and overwhelm user experience, emails patiently wait for the subscriber’s attention. This small difference establishes the medium’s dominance in the digital marketing sector, paving the way for specialized email marketing jobs. Given that marketing jobs with benefits like remote work are at an all-time high, let’s check out the opportunities in the domain of email marketing.

Different Types of Email Marketing Jobs

Email marketing is ripe with new opportunities. Apart from companies willing to hire engaging online communicators, this specialized marketing domain is also making the most of modern technology. All of this has increased the importance of email marketing jobs that work in conjunction with other marketing channels to build a holistic customer-centric ecosystem. The different kinds of jobs in the domain include:

• Email marketing coordinator
• Email deployment marketing specialist
• Email marketing manager
• Senior email marketing professional

There are job roles that tend to overlap with the email marketer portfolio as all of them fall under the umbrella of digital marketing. Here is a set of related portfolios:

• Social media marketing manager
• Customer relationship manager (CRM)
• Digital marketing manager
• Marketing consultant
• Content marketer

ALSO READ: Customer Journey Mapping 101: How to Create an Effective User Journey Map

Entry-Level Email Marketing Jobs

Entry-level email marketing jobs hone freshers’ skills to understand the nuances this medium brings within the marketing arena.  

Salary

According to Talent.com, the average annual salary in the U.S. for an email marketer who’s a fresher is $61,545.

Roles

• Finalize weekly newsletters, company announcements, and promotional emails
• Communicate with designers and propose the aesthetic details of emails
• Note down and correct the overall email strategy in conjunction with the senior email marketer
• Keyword research and search engine optimization (SEO)

Skills

• An eye for detail and design
• A basic understanding of email marketing 
• Persuasive copywriting skills
• Writing short, crisp copy with a clear call to action (CTA)
• Interest in market research and customer segmentation

Experience Required

Entry-level marketing jobs rarely require any work experience, except for developing a strong interest to engage with the entire customer demographic of the company. 

Part-Time Email Marketing Jobs

The best thing about email marketing jobs is the easy technical know-how. This enables digital marketing teams to employ a part-time talent pool so that strategists can focus more on creativity and personalization of emails. 

Salary

According to Glassdoor, the average annual salary of a part-time email marketer is U.S. 63,037.

Roles

• Thoroughly understand the industry and push domain-specific ideas to include in newsletters
• Communicate with fellow marketers to collaborate on email content
• Keep track of current email strategies and report on email performance
• Communicate with marketing managers to drive engagement across all email streams
• Succinct consumer research from company data 

Skills

• Strong understanding of email service providers (ESP)
• Working knowledge of email automation
• Humanize automated tools
• Writing compelling subject lines
• Strong editing skills

Experience Required

Depending on the seniority of the role, part-time marketing specialists are characterized by their diversity of experience. 

If you are applying for the role of a part-time junior email marketer, recruiters will expect a working experience of one to two years in the domain of digital marketing. On the other hand, for part-time email marketing managers, the bar is high with at least five years of specialized experience within the field of email marketing.

Work From Home Email Marketing Jobs

Digital marketing professionals have harnessed the full potential of remote jobs in this age of uber-fast digital connectivity. Today, marketing professionals and multinational brands hire teams that are a clever mix of different ethnicities and countries. Apart from enhancing diversity, this recruiting policy also promises a more accurate understanding of consumer demands.  

Salary

Glassdoor provides a range of salaries for remote email marketing jobs. In the U.S., the average salary range is $36,000 to $149,000, depending on the job role and complexity of the relevant portfolio involved. 

Roles

Entry-Level Remote Employee

• Understanding the market dynamics and the specific industry niches
• Collaborating with design teams to relay aesthetic details for email copy
• Discuss and focus on a specific stage of the marketing funnel 

Mid-Level Remote Employee 

• Address the pain points of the consumer journey 
• Rectify email copy and keep track of recurring errors that deter engagement
• Monitoring email performance of different segments
• Follow up with senior marketers for strategy approval
• Build an email list

Senior Remote Employee

• Formulate and finalize email strategies for different customer segments
• Maintain strong communication between the writing and design teams
• Daily, weekly, and monthly reports on email performance
• Nurture leads and come up with unique lead magnets

Skills

The experience of a remote employee determine their skills. These include:

• Interpersonal skills 
• Critical thinking
• Interest in market analysis
• Copywriting skills
• Balanced email list segmentation
• HTML and CSS proficiency
• Design and illustration proficiency
• Market strategy

Experience Required

Companies look for versatility of skill when it comes to hiring for remote email marketing jobs. A junior remote employee should have a background in marketing and at least one year of experience of working in the digital marketing industry. Senior email marketers may have been former digital marketing managers or headed advertising teams.

ALSO READ: Discover the Best Ways to Leverage Influencer Marketing for Your Brand

Email Marketing Jobs for Experts

Senior email marketers head the nuanced set of marketing strategies that successfully push product sales and keep in touch with the customer base at large.  

Salary

According to Salary.com, the average annual salary of expert email marketers in the U.S. is $123,904.

Roles

• Lead the entire email acquisition program
• Take note of the newly nurtured leads and strategies that won new subscribers
• Formulate diversified email lists
• Set smart key performance indicators (KPI) and monthly targets for every team member
• Oversee email campaign efficacy in terms of user segmentation and web personalization
• Take charge of automating the different aspects of emails
• Find out the appropriate personalization strategies for different market segments
• Develop synergy with other forms of marketing

Skills

• Highly experienced in understanding consumer behavior, the consumer journey, and potential roadblocks
• Succinct understanding of email best practices like attractive subject lines, correct keyword usage, customer segmentation, and message deliverability
• Deep critical thinking
• Strong understanding of HTML and CSS
• Outstanding writing, editing, and presentation skills
• Attention to detail
• A/B and multivariate testing of email strategies
• Practical hands-on capability in operating ESPs and designing strong email strategies

Experience

Expert email marketers would have amassed an experience of over 15 years in the marketing world. The industry demands experts to have at least 10 years of direct specialized experience in the domain of email marketing. 

ALSO READ: How to Learn Digital Marketing and be an Effective Marketer

Top Companies Hiring Email Marketing Specialists

Here’s a list of the five highest-paying U.S. companies in the email marketing landscape according to Glassdoor:

Email marketing jobs stand at the crossroads of evolving technology and traditional digital marketing. Despite being the oldest form of digital communication, email marketing drives home the highest return on investment and remains the most cost-effective option to boost sales. Explore the diverse range of email marketing strategies and best practices with Emeritus’s comprehensive courses on digital marketing.  

By Bishwadeep Mitra

Write to us at content@emeritus.org