Sales and Marketing - Emeritus Online Courses

Sales and Marketing

Chapter 1 What You and the FBI May Have in Common | Never Split the Difference

2:16 min

1152

Chapter 2 In Negotiation, Let the Heart Rule | Never Split the Difference

2:54 min

712

Chapter 3 Mirror, Mirror, on the Ball | Never Split the Difference

1:58 min

728

Chapter 4 Ask Open-Ended Questions | Never Split the Difference

1:58 min

746

Chapter 5 Leverage Loss Aversion | Never Split the Difference

2:42 min

1105

Chapter 6 Know Yourself, and Your Opponent | Never Split the Difference

2:12 min

716

Chapter 1 How to Think About Problems | Getting Past No by William Ury

2:39 min

845

Chapter 2 Stay Ahead of Your Time | Getting Past No by William Ury

2:5 min

787

Chapter 3 Solution for the Situation? | Getting Past No by William Ury

2:55 min

740

Chapter 4 Learn to Brace for Impact | Getting Past No by William Ury

3:2 min

453

Chapter 5 Think Within (and Out of) the Box | Getting Past No by William Ury

2:43 min

622

Chapter 6 Who Shares Your Load | Getting Past No by William Ury

2:25 min

592

Chapter 7 Know Who is Behind the Data | Getting Past No by William Ury

2:31 min

821

Chapter 8 How to Listen Actively | Getting Past No by William Ury

2:22 min

728

Chapter 1 Why Advertising is a Science | Scientific Advertising by Claude Hopkins

2:11 min

879

Chapter 2 In Data We Trust | Scientific Advertising by Claude Hopkins

2:33 min

625

Chapter 3 Advertising is Salesmanship | Scientific Advertising by Claude Hopkins

2:13 min

560

Chapter 4 People are Selfish—They Want to Be Served | Scientific Advertising by Claude Hopkins

2:9 min

632

Chapter 5 Stand Out by Being Specific | Scientific Advertising by Claude Hopkins

2:16 min

448

Chapter 6 Find a Less Costly Route to Growth | Scientific Advertising by Claude Hopkins

2:33 min

436

Chapter 7 Remember Advertising is War | Scientific Advertising by Claude Hopkins

2:9 min

476

Chapter 8 Testing the Scales | Scientific Advertising by Claude Hopkins

1:47 min

427

Chapter 9 What’s in a Name? | Scientific Advertising by Claude Hopkins

2:33 min

611

Chapter 1 How to Keep Your Consumers Interested | Permission Marketing by Seth Godin

1:58 min

758

Chapter 2 Interruption vs Permission Learn the Difference | Permission Marketing by Seth Godin

2:48 min

597

Chapter 3 The Three Secrets of Permission Marketing | Permission Marketing by Seth Godin

2:25 min

420

Chapter 4 Five Steps to Keep Consumers Interested | Permission Marketing by Seth Godin

2:29 min

510

Chapter 5 How Crisco Used Permission Marketing 100 Years Ago | Permission Marketing by Seth Godin

2:9 min

444

Chapter 6 Lessons From the World’s Best Car Salesman | Permission Marketing by Seth Godin

2:34 min

554

Chapter 7 Focus on Share of Customer, Not of Market | Permission Marketing by Seth Godin

2:15 min

492

Chapter 8 Techniques of Permission Marketing From the Arabian Nights | Permission Marketing

2:15 min

683

Chapter 1 The Secret to Stickiness | Made to Stick by Chip Heath and Dan Heath

1:59 min

731

Chapter 2 Why a Simple Idea Sticks | Made to Stick by Chip Heath and Dan Heath

2:20 min

710

Chapter 3 Stick to the Familiar | Made to Stick by Chip Heath and Dan Heath

2:1 min

750

Chapter 4 Don’t Stick to What’s Expected | Made to Stick by Chip Heath and Dan Heath

1:56 min

743

Chapter 5 Why Clickbaits Stick | Made to Stick by Chip Heath and Dan Heath

1:48 min

600

Chapter 6 Why Concrete Sticks, Abstract Doesn’t | Made to Stick by Chip Heath and Dan Heath

1:48 min

546

Chapter 7 The Stickiness of Emotions – And Self-Interest | Made to Stick by Chip Heath and Dan Heath

1:48 min

679

Chapter 8 Talk Shop to Make It Stick | Made to Stick by Chip Heath and Dan Heath

1:50 min

584

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Emeritus Institute of Management | Committee for Private Education Registration Number 201510637C | Period: 29 March 2022 to 28 March 2026

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