Digital business models have completely transformed music, newspapers and ticket booking. While finance, retail, and movies are in early stages of transformation. Most business leaders agree that every industry will eventually be impacted. Digital transformation is driven by a set of principles and frameworks. Once these principles and frameworks are understood, they can be applied to any business. For example, participants will learn the framework for mediation of digital platforms, which can then be applied to food delivery as well as to private-jet rentals.
This program teaches the 4 essentials of creating a digital business:
Five Domains of Digital Transformation: Understanding the Drivers that Impact Digital Strategies
Digital Business Models: Executing A Digital Transformation
The Platform Business Model: Leading Digital Innovations
Digital Marketing Strategy: Driving Customer Engagement
Upon successful completion of the program, participants will be awarded a verified digital certiﬁcate by EMERITUS Institute of Management, in collaboration with Columbia Business School Executive Education & MIT Sloan.