Postgraduate Diploma in Digital Business

Postgraduate Diploma in Digital Business

Digital business models have completely transformed music, newspapers and ticket booking. While finance, retail, and movies are in early stages of transformation. Most business leaders agree that every industry will eventually be impacted. Digital transformation is driven by a set of principles and frameworks. Once these principles and frameworks are understood, they can be applied to any business. For example, participants will learn the framework for mediation of digital platforms, which can then be applied to food delivery as well as to private-jet rentals.

This program teaches the 4 essentials of creating a digital business:

  • Five Domains of Digital Transformation: Understanding the Drivers that Impact Digital Strategies
  • Digital Business Models: Executing A Digital Transformation
  • The Platform Business Model: Leading Digital Innovations
  • Digital Marketing Strategy: Driving Customer Engagement

 

DIPLOMA

Upon successful completion of the program, participants will be awarded a verified digital certificate by EMERITUS Institute of Management, in collaboration with Columbia Business School Executive Education & MIT Sloan.

Postgraduate Diploma in Digital Business- Certificate

APPLICATION DETAILS

Program fee: USD 3600
 
Non-refundable application fee: USD 50 Application deadline:
  • 30 July 2018
Program commences: 02 August 2018
 

Faculty

David Rogers David Rogers

Faculty at Columbia Business School

Columbia Business School
Geoffrey Parker Geoffrey Parker

Visiting Scholar and Research Fellow, MIT Initiative on the Digital Economy (IDE)

 Management Executive Education

APPLICATION DETAILS

Program fee:

USD 3600

 

Non-refundable application fee: USD 50

Application deadlines:

  • Round 1: 30 July 2018

 

Program commences: 02 Aug 2018

Applications are on a rolling basis. This program is expected to fill to capacity.

APPLICATION DETAILS

Program fee: USD 3600
 
Non-refundable application fee: USD 50 Application deadline:
  • 30 July 2018
Program commences: 02 August 2018
 

Faculty

David Rogers David Rogers

Faculty at Columbia Business School

Columbia Business School
Geoffrey Parker Geoffrey Parker

Visiting Scholar and Research Fellow, MIT Initiative on the Digital Economy (IDE)

 Management Executive Education
Global Ivy Emeritus Institute of Management