Digital business models have completely transformed music, newspapers and ticket booking. While finance, retail, and movies are in early stages of transformation. Most business leaders agree that every industry will eventually be impacted. Digital transformation is driven by a set of principles and frameworks. Once these principles and frameworks are understood, they can be applied to any business. For example, participants will learn the framework for mediation of digital platforms, which can then be applied to food delivery as well as to private-jet rentals.
This program teaches the 4 essentials of creating a digital business:
Upon successful completion of the program, participants will be awarded a verified digital certiﬁcate by EMERITUS Institute of Management, in collaboration with Columbia Business School Executive Education & MIT Sloan.
The program includes learning from real-world case studies from the brands shown below
Non-refundable application fee: USD 50
Program commences: 30 April 2018
Applications are on a rolling basis. This program is expected to fill to capacity.