Top 7 Digital Marketing Trends In 2022

Delivering promises to their customers in this digital era requires more than business acumen and seed capital. To drive growth and contentment in this digital era, companies need to modernize their mindset and processes. Leaving behind traditional marketing mediums and adapting digital marketing mediums is one of the first steps in inciting growth and innovation in modern times.
In this article, we will explore digital marketing trends that are helping organizations keep their promises to their customers. Moreover, these latest digital marketing trends also modernize businesses and bring about a new way of operating in the current business milieu.

 



Top Digital Marketing Trends of 2022

Experts define digital marketing as promoting products and services on a digital medium using modern and versatile tools. A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.

1. Influencer Marketing

Influencer marketing is the practice of using an influencer’s image and goodwill to promote and advertise a brand’s product or services. Influencers can be individuals or groups with a massive fan following. Here are some of the reasons why influencer marketing has gained momentum in the current business milieu:

  • Persuades audience: Influencers have a loyal fanbase, meaning they can sway the audiences in a jiffy. Many brands opt for influencer marketing to attract a diverse set of audiences to their products.
  • Increases trust: Influencers use social media applications to promote or advertise products or services. Therefore, many brands opt for influencer marketing to increase brand awareness and amplify their social media presence.
  • Supports content strategy: Influencer marketing is best suited for filling the gaps in content marketing strategy.

2. Omnichannel Marketing

Omnichannel marketing is believed to be one of the most effective ways to reach the target audience. It is an approach that stands true to the definition of digital marketing – using different digital mediums to promote, engage, and serve customers. Omnichannel marketing offers a varied set of benefits, which are as follows:

  • Attracting new customers and market segments
  • Engaging customers after sales
  • Increasing trust and loyalty of customers
  • Boosting sales and customer satisfaction
  • Helps understand customer demand and needs

Omnichannel marketing is widely used in retail, entertainment, food service, business, and other industries.

3. Artificial Intelligence

Artificial intelligence (AI) is the process of developing smart computer systems that can perform similar functions to the human brain. Companies can use AI to gauge the needs and demands of their customers. Simultaneously, it can be used to find out patterns in customer buying behaviour, monitor and offer a solution to formulate a marketing strategy.

Moreover, AI applications like machine learning, deep learning, and others can be used for various customer and marketing-related activities – including content creation, ad monitoring, promoting products, interacting with customers, and more. Therefore, as a digital marketing trend, AI is a boon for companies looking to level up their advertising game.

4. Video Marketing

Social media platforms have offered a new space for companies to promote their products or services to their target audience. Video marketing is a potent digital marketing tool popular among businesses trying to increase their customer base. Experts believe that videos are more effective than any other form of content; that’s why many brands are shifting their focus to developing content-rich and enthralling videos to promote their products or services.
Similarly, social media applications like Instagram, YouTube, Facebook, and others have also integrated short-form content into their algorithms, helping brands proliferate to their target audience. Therefore, brands looking to increase their customer base can opt for video marketing as their promotional strategy.

5. Long-form Content

Content marketing is a popular digital marketing trend using which companies often promote their product or services. Similarly, long-form content is the subsect of content marketing that consists of blog posts or articles of more than 3000 words to promote a product or service. Companies create long-form content intending to increase their visibility, industry expertise, and customer engagement. In addition to this, here are some other reasons why businesses opt for long-form content:

  • Increases traffic on the website

More people visit the company’s website due to the long-form content’s popularity. However, people are less likely to explore more products and services of the brand.

  • High ranking on search engine

Search engine ranking and website traffic have a direct correlation. Therefore, an increase in traffic would lead to a high ranking on a search engine, further increasing customer interaction and engagement on the website.

  • Increases customer engagement and interaction

Long-form content helps in initiating a conversation between a brand and its customers. Furthermore, it also increases customer engagement and loyalty.

6. Social Media Shopping

The advent of social media has helped businesses closely interact with their audience and provide a medium to sell their goods and service. The integration of social media and e-commerce has opened doors for an online marketplace for customers from different strata of society to buy products and services that match their expectations. It is a popular social media trend that transcends different industries. Moreover, it is an effective way to make your products available to customers while interacting and engaging with them.

7. Progressive Web Pages

Progressive web pages are online websites that perform the functions of a mobile application. They send push notifications, load faster than other sites, and are accessible offline, among others. A progressive web page is one of the latest digital marketing trends that has addressed the need for websites that can offer a versatile user interface to customers with different devices. Furthermore, this latest digital marketing trend is expected to grow by leaps and bounds in the forthcoming years.

Modernizing business is a complex and long-term process that requires perseverance, skills, and deep knowledge. Emeritus India offers some of the best digital marketing courses online that help brand leaders learn new skills that will help them locate and implement new trends into their businesses. Moreover, our courses provide deep knowledge of the evolving digital marketing environment and prepare you to face obstacles. So, enrol in our digital marketing courses to get akin to modern marketing systems.

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