IIM Lucknow’s Digital Transformation programme dives into how tech is driving strategies in a post-pandemic reality

The challenges of the past two years have been unparalleled. Companies across the globe are still navigating their way through this upheaval and finding newer ways to establish customer centricity, innovation and transformation. In fact, 37% of IT initiatives by companies worldwide are focused on improving customer experience (Flexera, 2021). But there is a problem. As physical workplaces and in-person interactions with peers are almost non-existent, the time is right for organisations, big and small, to embrace digital transformation across the board. The time is right, as, by 2023, global spending on services and technologies that will allow digital transformation is estimated to amount to $2.3 trillion (IDC, 2020)

The reliance of businesses and organisations on technology-based strategies is not a by product of the pandemic. This digital transformation journey has been a story in the making for a decade, but the pandemic has given it an undeniable fillip. Still, while innovation driven by digital technologies gives businesses a competitive edge across functions, not everyone is well-prepared for this shift. Only 12% of India’s workforce comprises Digitally Skilled Labour and this will need to increase by nine-fold by 2025 in order to meet the job demand, according to Amazon Web Services’ Unlocking APAC’s Digital Potential: Changing Digital Skill Needs and Policy Approaches report. The need to upskill for one of the most diverse and in-demand job roles in India is today. And the Executive Programme in Digital Transformation designed by the Indian Institute of Management Lucknow, in collaboration with Eruditus Executive Education, is here to bridge the gap.

Why is IIM Lucknow’s Executive Programmes in Digital Transformation the need of the hour?

Digital transformation helps organisations build agile workflows, optimise internal processes and benchmarks like customer interaction, retention and service, brand building, employee management and success, to transparency and diversity. It’s no wonder then that 54% of companies worldwide said they are prioritizing digital transformation when it comes to tech initiatives, according to a report by Flexera in 2021. The improvements brought in by digital transformation initiatives ultimately leads to an improvement in revenues and profits.

IIM Lucknow’s Executive Programme in Digital Transformation is designed to enable you to understand transformational business models and leverage new technologies such as robotics and automation, IoT, Blockchain, Machine Learning and Artificial Intelligence. As a part of this programme, you will also understand the strategic drivers of digital transformation and the impact of emerging technologies on transforming businesses, thus accelerating your career growth.

With a keen focus on technology and the transformation process, this programme provides you with an in-depth understanding of topics such as the economics of AI, design thinking and digital marketing. Here’s what a past participant has to say about the programme, “The programme has been an amalgamation of learning from IIM Lucknow faculty and the guest faculty from renowned Corporations, giving us a hands-on learning of theory, practical implementation and its outcome. I feel more improved in my knowledge and understanding of Digital Transformation, the tools and new age technology.”

Emerging technologies, digital practices, and agile business models are serving as change agents of digital transformation. And in order to stay ahead of the game, companies are looking for professionals who understand the nature of this disruption. To help you unravel the possibilities afforded by new technologies such as robotics and automation, IoT, Blockchain, Machine Learning and Artificial Intelligence, this programme covers modules like Ecosystem Strategy, Design and Digital as well as customer-centricity. This programme will help you understand the strategic drivers of digital transformation, the application of data and analytics, and its impact on business processes. You will learn how to lead, develop and execute business transformation initiatives in your organisation. “This programme is especially designed to help you derive measurable impact from a strategic implementation of digital transformation and it will help professionals across sectors and hierarchies harness opportunities provided by the influx of digital technologies in the workplace,” the programme director said.

To enhance your learning experience, this programme also includes a group project, presentations and simulations, in addition to a 2-day campus immersion. Not just this, you will also benefit from Eruditus Career Services which includes three 90-minute workshops from career management industry experts and job placement assistance. On successful completion of the programme, you will be eligible to receive the prestigious IIM Lucknow Executive Alumni Status.

The programme starts on March 30, 2022, and the fee is Rs 2,95,000 + GST. To learn more about the programme and apply, click here

This article was first published on Economic Times.