By focusing on the product and its customers, product management leads every stage of a product’s lifecycle, from development to positioning and pricing. Product management prioritises target customers, especially in the technology sector, where there is a constant need to manufacture newer and more advanced products as well as create tailored solutions to meet the needs of customers.

You can go on to learn more about product management by taking up product management online courses. However, by taking up product management certification courses, you will get hands on experience in the following:

• Presenting concepts for new product and feature development
• Working with engineering and design teams to bring products to life.
• Meeting the wants and expectations of the target market

Design thinking is a problem-solving approach that prioritises consumer needs. It’s based on empathically observing people’s interactions with their surroundings and developing unique solutions through an iterative, hands-on process.

Design thinking is “human-centered,” meaning it makes decisions based on evidence of how customers (people) interact with a product or service, not how someone else or an organisation thinks they will interact with it. To truly be human-centered, designers must monitor how people use a product or service and iterate to improve the user experience. This is when “iterative” design thinking comes into play. It prefers to move quickly to get prototypes out to test rather than spend time researching or ruminating.

There is a broad range of roles and responsibilities product managers have. A few of them are:

1. To set the long-term strategy and vision for the products of the company
2. To communicate the strategy to all the relevant stakeholders and participants
3. Manage everything from the concept to design, sample production, testing, forecast, promotion, support
4. Deliver the operating plan – achievement of growth objectives
5. Responsible for the management and implementation of marketing strategies through research and strategic planning

However, one can take up these responsibilities only when they possess appropriate skillset and have the required experience. Herein, undertaking product management courses can be helpful as they help you enhance your skills and earn a competitive pay package.

Though the trend of online learning is prevalent since a long time, it gained momentum during the pandemic and has now become a major part of the education system. Especially, when it comes to working professionals, it gets difficult for them to leave their jobs to upskill themselves or learn anything new. Herein, pursuing design thinking and product management or any course online proves to be advantageous for them. A few of these benefits are:

• Wider range of programmes and courses
• Affordability
• Flexibility
• Virtual collaboration opportunities
• Chance to learn from a global university while continuing work

So, if you want to learn from the top institutes of the world, consider undertaking advanced product management courses and certification courses in design thinking that Emeritus India offers in collaboration with globally renowned institutes.

Product management and design thinking professionals are widely demanded across different industries, provided they possess the right skillset and are willing to upskill throughout their career. A few of the must-have skills to make a career in product management and design thinking are:

• Critical thinking and analytical skills
• Leadership skills
• Effective Communication Skills
• Time management skills
• Business intelligence
• Technical expertise
• Research Skills
• Marketing and Management skills

Even if you think you have a handful of them, fret not! Emeritus India offers top-of-the-range design thinking and product management certification programmes online, which help you enhance your skills, expand your knowledgebase, and increase the chances of landing your dream job.