Breakthrough Innovation

• • Frameworks:
  • Being creative in product development means to go deep inside the environment of the product. Rather than think “outside of the box”, learn the highly efficient “inside the box” approach to creativity.
  • a) Creative Forum Videos
  • b) What is Creativity?
  • c) Where Do Ideas Come From?

• • Frameworks:
  • Understand the different types of fixedness’ encountered when developing a product and how to overcome these biases. Learn about the cognitive bias that limits a person from considering other structures or forms than what they are used to. Explore how our minds block out new configurations of components or elements of our products. Learn about the cognitive bias which restricts a person to using a product only in the way it has been utilized traditionally. Understand the way our minds often keep us from seeing new uses for the components in our products.
  • a) Introduction to Fixedness
  • b) What is Structural Fixedness?
  • c) What is Functional Fixedness?
  • Examples discussed:
  • – NFL Vase Kicking
  • – Functional Fixedness
  • c) Resistance
  • – Resistance Examples

• Frameworks:
  Learn new ways to transform the way your team conducts brainstorming sessions for product development. Learn to spur creative thinking by using constraints or boundary conditions related to resources, budgets or time. Understand how you can use constraints to spur creativity when developing products. Experiment with designing an ECG machine for an emerging market, to see the power of constraints in harnessing creative ideas. Learn how Ratan Tata was able to reverse engineer the world’s cheapest car.
• a) Effective Innovation
• b) Training
• c) Team Sport Innovation
• d) Innovation Team
• e) Constraints: The Source of Creativity
• f) Constraint Types
• g) Emerging Markets Constraint
• h) Designing an ECG Machine – Constraints Applied: ECG Machine
• – Discussion: Constraints in Hospital Technology
• i) Designing the TATA Nano – Constraints Applied: Tata Nano
• – Engaging Leaders (CBS): Ratan Tata
• Application:
• a) Using Conceptual Thinking to Aid in Brainstorming: Chicken Eating Vegetables
• b) Visualization Applied: Car Jack for Older People

• Frameworks:
• Learn how truly creative ideas evolve from previous ideas and how we use the patterns we see to develop products that can help us stay ahead of the market. Further, learn a simple, systematic method for bringing interesting solutions out of ill-defined problems when developing products.
• a) Senior Team
• b) Innovation With Strategy
• c) Get the Pipeline Moving
• d) More Options
• e) Winners or Losers
• f) Templates: How Successful Ideas Evolve into Products
• g) Turning Patterns Into Tools
• h) Function Follow Form: Solving III-Defined Problems
• i) Creating Serendipitous Mistakes
• j) Function Follow Form: Working Process
• k) Discussion: Finding Benefits in Strange Ideas
• Application:
• a) Finding the Pattern in Ads – Identify some of the deep structures and patterns that successful marketers use to get their message across.

• Frameworks:
• Understand how removing features during product development sometimes surprisingly results in adding value. Explore how to replace a missing element with something from the environment of the product itself. Apply the tool of subtraction.
• a) Subtractions Applied
• – Products
• – Services and More Products
• b) Subtraction Case: Sedasys
• c) Subtraction: Taking Away to Generate Value
• d) Subtraction With Replacement
• e) Subtraction Cases: Following the Method
• f) Discussion: Full and Partial Subtraction
• Application:
• a) Apply the subtraction template to a product or service.

• • Frameworks:
  • Learn how to piggyback off current resources, when developing a product and to capture new value.
  • a) Task Unifications Applied
  • – Communications
  • – Products
  • – Don’t Drink and Drive
  • b) Discussion:
  • – How would you use task unification to communicate something in your organization?
  • Application:

• a) Apply the task unification template to a product or service

• • Frameworks:
  • Learn how to divide product and process functions in time and space to gain additional value.
  • a) Division Applied
  • – Products
  • – Processes
  • b) Discussion: Applying Division
  • c) Advice for Companies
  • d) How to Start
  • e) Final Advice
  • Application:
  • a) Collect Examples of Templates in Action

• • Frameworks:

Learn about the significant value that creativity provides organizations in real terms of costs and future growth. Explore the impact of creative personal traits and fixed & growth mindsets on an individual’s motivation to develop creative ideas for products. Evaluate the power of experimentation, autonomy, diverse teams and rewards structures to help organizations stimulate innovation and creativity for product development.

• • a) Our Need for Creativity
  • b) How Can We Learn to Generate Creative Ideas
  • c) Discussion: Generating Creative Ideas for Products (3 Components)
  • d) Innovation: Implementing Creative Ideas for Products
  • e) Overcoming Barriers to Creativity (Creative CORE)
  • f) Generating Creative Ideas for Products (3 Necessary Components)
  • g) Individual Motivation and Creativity
  • h) Cultivating Motivation: Fixed and Growth Mindsets
  • i) Discussion: Applying the Creative CORE to Organizations
  • j) Four Principles for Organizations to Overcome Barriers
  • k) Next Steps to Developing Innovative Ideas for Products
  • l) Discussion: Barriers to Organizational Innovation