DIGITAL DISRUPTION: DIGITAL TRANSFORMATION STRATEGIES

ONLINE CERTIFICATE COURSE

OBJECTIVE

Disruption is a force that is changing the corporate landscape like no other. Today’s organisations are not just being driven to transform to meet the demands of digital. With the recent wave of disruption that’s left many in its wake, firms now frequently find themselves competing with players outside their own industry.

This unprecedented disruption is happening fast, as many well-known incumbents will attest. Succeeding in this volatile environment requires not only a thorough understanding of what disruption is and how to deal with it. Even more importantly, you must know how to disrupt others.

This new online programme from Cambridge Judge Business School Executive Education provides research-based insights on disruptive innovations and what it takes to build and manage successful business models in this complex era.

WHO IS THIS PROGRAMME FOR?

  • This online programme is designed for executives who take part in building strategies in their organisations.
  • Participants will engage, via video lectures, with Cambridge Judge’s world-class faculty. They will share their cutting-edge research and give executives the opportunity to reflect on what disruption means in their industry.
  • They will also offer unique frameworks and tools proven to help executives define sound strategies to compete and thrive in this fast-changing landscape.
  • These new frameworks reflect the realities of modern strategy, introducing concepts that were unknown a decade ago, then challenging executives to use them on case studies that will have relevance to their own circumstances.

Digital Disruption: Digital Transformation Strategy - Certificate

EMERITUS and Cambridge Judge Business School

Founded in 1990, Cambridge Judge Business School is part of the Faculty of Business and Management at the University of Cambridge. The reputation of Cambridge Judge Business School has grown rapidly, and today it is internationally celebrated as a provider of stimulating management education, with a particular emphasis on entrepreneurship and innovation management.

Cambridge Judge Business School Executive Education offers a wide range of open enrollment and customised programs designed for organisations, business professionals, managers, leaders, and executives from many different functions. These programs are developed to help executives and organisations from both the private and the public sectors achieve operational excellence and results.

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SYLLABUS

  • What is disruption, and how do we recognise it?
  • Types of disruption
  • Strategy in times of disruption
  • Products to platforms
  • Disruptive business models
  • Dominant designs
  • Why incumbents can’t adapt
  • The challenge of scaling down
  • Dealing with disruption & irrelavance of the concept of industry
  • 5 major shifts leading to new ecosystems
  • Common disruption strategies
  • Successful vs. unsuccessful platforms
  • Two-sided markets and network effects
  • What do platform providers do?
  • Platform pricing
  • Winner-take-all dynamics
  • Platform envelopment
  • Defining platforms
  • Platform dilemmas—and strategies for navigating them
  • Comparison of conventional vs. platform strategy
  • What strategists get wrong about platforms
  • What is an ecosystem?
  • Ecosystems in healthcare
  • Disruption: incumbent perspective
  • Disruption: new entrant perspective
  • Value of ecosystems
  • Mapping business ecosystems
  • Why innovate?
  • Innovation examples
  • Relationship with performance
  • Levers of business model innovation: technology
  • Levers of business model innovation: management
  • Levers of business model innovation: organisational forms
  • Levers of business model innovation: co-creation
  • Transformation trajectories
  • Rethinking news and journalism
  • Defining a business model
  • Ideal type 1: product business model
  • Ideal type 2: solution business model
  • Ideal type 3: matchmaking business model
  • Ideal type 4: multi-sided business model
  • Business model thinking: who, what, and how
  • Do’s and dont’s of business models

PROGRAM HIGHLIGHTS

Dealing with Disruption

Dealing with Disruption

Define and recognise disruption in its various forms and learn common disruption strategies.

Platform Strategies

Platform Strategies

Understand the challenges associated with platforms and learn to develop strategies to deal with them.

Business Models

Business Models

Identify what a business model is, and be able to design a business model to create value.

Challenges Adapting

Challenges Adapting

Learn to distinguish successful platforms from unsuccessful ones, and why some incumbents are unable to adapt to disruption.

Ecosystem Evolution

Ecosystem Evolution

Examine the importance of ecosystems from the perspective of both a new entrant and an incumbent, and be able to more accurately predict how new ecosystems are likely to evolve.

CASE STUDIES

Dell

Dell

Learn how the technology corporation disrupted the PC industry and its incumbents by cutting out the middlemen (distributors, resellers and wholesalers), going directly to the end user.

Netflix

Netflix

Discover how this powerhouse entrant took on incumbent Blockbuster to become one of the most compelling examples of disruption to date.

Ryanair

Ryanair

Learn how Ryanair’s deliberate strategy and no-frills business model upended the budget airline industry, increased the size of the market and positioned the company for success.

Kodak

Kodak

From starting as an industry disruptor with a consumer camera to being disrupted by the shift to digital imaging, explore the colorful history of one of the world’s most profitable and recognisable brands—and what ultimately led to its demise.

TiVo

TiVo

Study the challenges TiVo faced as a new entrant trying to break into an ecosystem, from the dilemma brought about by their incredible innovation to the mistakes they made and the strategies they used in an attempt to remedy them.

eHarmony

eHarmony

Find out how the online matchmaking platform found success in a challenging market: forging its own path by carefully considering the rules of access and interaction, making the right tradeoffs, and effectively governing its platform.

ASSIGNMENTS

Streaming Services

Streaming Services

With Netflix, Amazon Prime, and Disney all competing, who will win? Who will lose?

Design a New Business Model

Design a New Business Model

Design a model as an incumbent and new entrant

Connected Car Exercise

Connected Car Exercise

Assume the role of a company such as BMW, Tesla, Alphabet, Intel, Aston-Martin, etc. Which company will dominate?

Netflix vs. Disney

Netflix vs. Disney

What makes a platform successful?

FACULTY

  • Shahzad (Shaz) Ansari
    Shahzad (Shaz) Ansari
    Professor of Strategy & Innovation Director of the MPhil in Innovation, Strategy & Organisation Programme Professorial Fellow of St Edmund’s College
    University of Cambridge Executive Education

Professor Ansari’s research is focused on institutional processes and diffusion of practices; social and environmental issues, technological and management innovations; value creation and new market development; offshoring and outsourcing, reputation management, and bottom-of-the-pyramid strategies. He has contributed to executive education programmes in many organisations, including McKinsey, Airbus, Shell, British Telecom, China Development Bank, Nokia, Laing O’Rourke, UNICEF, Essex County Council, City & Guilds, KLEC (Kuala Lumpur Education City), and Shanghai University of Finance and Education, among several others.

  • Kamal Munir
    Kamal Munir
    Reader in Strategy & Policy
    University of Cambridge Executive Education

Dr Munir has been teaching at Cambridge Judge Business School since 2000. His research focuses on technological and business model disruptions at the corporate and societal levels and spans the competitive advantage of nations. Dr Munir has consulted for the State Bank of Pakistan, the World Bank, and the Asian Development Bank.

LEARNING EXPERIENCE

EMERITUS follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.

  • OrientationOrientation Week
    The first week is orientation week. During this week you will be introduced to the other participants in the class from across the world. You will also learn how to use the learning platform and other learning tools provided.
  • Goal SettingWeekly Goals
    On other weeks, you have learning goals set for the week. The goals would include watching the video lectures and completing the assignments. All assignments have weekly deadlines.
  • Video LecturesLearning Videos
    The learning video lectures are by the faculty from the collaborating university. These are uploaded on our learning management platform at the start of the week as per the module.  The length of the lectures ranges from 1 minute to 10 minutes. These lectures cannot be downloaded. However, access to them is available for a year from the course commencement date.
  • Live WebinarsLive Webinars
    During the programme, there are four live webinars conducted by Professor Ansari and Dr Munir. Live webinars are usually conducted between 1 p.m. and 3 p.m. UTC on Tuesdays or Wednesdays.
  • Live Q&A SessionsLive Q&A Sessions
    The course leaders conduct Live Q&A Sessions regularly that last for an hour. This activity is to help participants clarify their doubts about the content. The schedule is shared via our learning management platform and calendar invites.
  • Follow-UpFollow-Up
    The EMERITUS Program Support team members will follow up and assist over email and via phone calls with learners who are unable to submit their assignments on time.
  • Continuous Course AccessContinued Course Access
    You will continue to have access to the course videos and learning material for up to 12 months from the course start date.

EMERITUS Program Support Team

If at any point in the course you need tech, content or academic support, you can email program support and you will typically receive a response within 24 working hours or less.

 

EMERITUS Network

On completing the course you join a global community of 5000+ learners on the EMERITUS Network. The Network allows you to connect with EMERITUS past participants across the world.

ADMISSION & FEES

DURATION AND COURSE FEE

  • Starts 27 September 2019
  • 2 Months
  • 4-6 hours per week
  • Programme Fees USD 1,800

PAYMENT

  • You can pay for the course either with an international debit or credit card (unfortunately we are unable to accept Diners credit cards), or through a bank wire transfer. On clicking the apply now button below, you will be directed to the application form and the payment page.
  • We provide deferrals and refunds in specific cases. The deferrals and refund policy is available here.
  • You will be provided a course login within 48 hours of making a payment.

APPLICATION PROCESS

  • Please provide your work experience and your current employer via the application.
  • You can apply by clicking the Apply Now button

COURSE FAQs

For any questions regarding Emeritus, the learning experience, admission & fees,  grading & evaluation please visit ONLINE CERTIFICATE COURSE FAQs

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