DIGITAL MARKETING AND ANALYTICS

ONLINE CERTIFICATE COURSE

OBJECTIVE

The world of marketing is dynamic and ever-evolving. The strategies and technologies you use impact the way you reach and connect with your audience. Effective marketing attracts and engages customers, enhances brand awareness, and generates revenue as more companies shift their marketing dollars to digital channels. It is projected that the spend of digital marketing will increase from 44 percent of marketing budgets to 54 percent by 2024.

In this programme, you will gain an end-to-end perspective of the modern digital marketing process, practice and strategies which are relevant to marketers as well as business managers interested in the economics of the internet.

WHO IS THIS PROGRAMME FOR?

Seasoned marketing professionals as well as business managers and leaders who work in marketing and sales, business development, and strategy will benefit most from this programme. If your role includes driving innovation and growth, understanding customer behavior and personas, or developing cutting-edge digital marketing and social media strategies, there’s something useful in this online programme for you.

If measuring, managing, and analysing marketing performance to maximise its effectiveness falls under your responsibility, this programme will be especially beneficial, as it takes a high-level strategic view. Participants come from a wide range of industries, including retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and others.

Digital Marketing and Analytics - Certificate

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SYLLABUS

WHAT WILL THIS PROGRAMME DO FOR YOU?

Here are the some managerial challenges you will better be able to address, after taking the programme:

FACULTY

  • Vishal Narayan

    Vishal Narayan

    Faculty at the NUS Business School

    National University of Singapore Business School

Vishal has over 12 years of higher education experience, teaching various marketing courses to business managers in Asia and the United States. At the National University of Singapore, Vishal teaches BBA, MBA, MSc, Executive MBA and PhD students. He has taught courses on Marketing Management, Quantitative Methods in Marketing, Marketing Analytics, Consulting Practicum, and Digital Marketing to various audiences.

Vishal obtained a PhD in Marketing from New York University in 2007. His research areas include analysing textual data, social influence, marketing of entertainment products, and retailing in emerging markets.

LEARNING EXPERIENCE

EMERITUS follows a unique online model. This model has ensured that nearly 90 percent of our learners complete the programme.

  • OrientationOrientation Week
    The first week is orientation week. During this week you will be introduced to the other participants in the class from across the world and you will learn how to use the learning management system and other learning tools provided.
  • Goal SettingWeekly Goals
    Some weeks, you will have goals set and will attend live lectures during that week. Other weeks, there will be written assignments, and some of these assignments will involve case analysis
  • Clarifying DoubtsClarifying Doubts
    During the programme, the Course Leader is also available to help participants clarify their doubts pertaining to the content.
  • Live Online SessionsLive Online Sessions
    This programme is delivered via live webinars by the faculty.Webinar details: 8 consectuive Saturdays.
    Timing: 2:30-5:00 PM (SGT)
  • Follow-UpFollow-Up
    EMERITUS Programme Support Team follow-up over email and phone calls with learners who are unable to submit their assignments.

EMERITUS Program Support Team

If at any point in the course you need tech, content or academic support, you can email program support and you will typically receive a response within 24 working hours or less.

 

EMERITUS Network

On completing the course you join a global community of 10,000+ learners on the EMERITUS Network. The Network allows you to connect with EMERITUS past participants across the world.

ADMISSION & FEES

DURATION AND PROGRAMME FEES

  • Starts 27 March 2020
  • 2 Months
  • 3-4 hours per week
  • Programme Fees USD 1,200

PAYMENT

  • You can pay for the course either with an international debit or credit card (unfortunately we are unable to accept Diners credit cards), or through a bank wire transfer. On clicking the apply now button below, you will be directed to the application form and the payment page.
  • We provide deferrals and refunds in specific cases. The deferrals and refund policy is available here.
  • You will be provided a course login within 48 hours of making a payment.

APPLICATION PROCESS

  • Please provide your work experience and your current employer via the application.
  • You can apply by clicking the Apply Now button

COURSE FAQs

For any questions regarding Emeritus, the learning experience, admission & fees,  grading & evaluation please visit ONLINE CERTIFICATE COURSE FAQs

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