In collaboration with
This course is based on Prof. David Rogers’ course on Digital Marketing Strategies taught to executives that come to Columbia Business School from all over the world.
The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools.
The course is open to professionals keen to master the fundamentals of Digital Marketing strategies and current Digital Marketers who would like to learn the latest concepts.
Previous batches have come from:
At the end of this course, participants will learn:
Emeritus and Columbia Business School Executive Education
Columbia Business School Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. These programs leverage Columbia’s thought leadership in management practice developed over years of research, teaching, and practice. By collaborating with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Columbia Business School Executive Education. You can read more about this relationship here.
Thank You for your interest in Digital Marketing: Customer Engagement, Social Media, Planning & AnalyticsWe will be in touch with you shortly.
Take the first step to a Global Education
Flexible payment available
Special group enrollment pricing
Faculty of Executive Education, Columbia Business School
Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.
Orientation WeekThe first week is orientation week. During this week you will be introduced to the other participants in the class from across the world. You will also learn how to use the learning platform and other learning tools provided.
Weekly GoalsOn other weeks, you have learning goals set for the week. The goals would include watching the video lectures and completing the assignments. All assignments have weekly deadlines.
Recorded Video LecturesThe recorded video lectures are by faculty from the collaborating university.
Live WebinarsEvery few weeks, there are live webinars conducted by Emeritus course leaders. Course leaders are highly-experienced industry practitioners who contextualize the video lectures and assist with questions you may have regarding your assignments. Live webinars are usually conducted between 1 pm and 3 pm UTC on Tuesdays and Wednesdays.
Clarifying DoubtsIn addition to the live webinars, for some courses, the course leaders conduct Office Hours, which are webinar sessions that are open to all learners. During Office Hours, learners ask questions and course leaders respond. These are usually conducted every alternate week to help participants clarify their doubts pertaining to the content.
Follow-UpThe Emeritus Program Support team members will follow up and assist over email and via phone calls with learners who are unable to submit their assignments on time.
Continued Course AccessYou will continue to have access to the course videos and learning material for up to 12 months from the course start date.
It is an open forum where participants pin their opinions or thoughts regarding the topic under discussion.
Real World Applications
These are real world situations/data-sets given to derive the desired result using the available information.
These are automated tools which allow you to apply your learnings to different scenarios and achieve the desired result. It gives you an automated response as per the pre-fed information.
Emeritus Program Support Team
The 5 Digital Marketing Strategies helped to have an organized thought process of compartmentalizing the various aspects of Digital Marketing.
The debrief sessions and simulations provided real-world experiences and learning opportunities.
I loved the cases and references about the specific topic we were studying. It made it much clearer the understanding. I also liked the Simulations very much.
We have listed two type of FAQs:
Pay in Full
Pay in 2 Installments
Pay in 3 Installments
Special pricing up to 20% discount is available if you enroll with your colleagues.