Digital Strategies for Business: Leading the Next-Generation Enterprise

FAQs

  • The “Digital Strategies for Business” course teaches a comprehensive set of strategies and frameworks that will help you conceptualize a digital transformation strategy for your business. If your company is working on creating a digital transformation strategy or if your interest is in understanding how to approach digital transformation for a business, this course is appropriate for you.
  • The “Digital Marketing: Customer Engagement, Social Media, Planning & Analytics” course teaches digital marketing from a strategic perspective. Most companies commence their digital transformation by first adopting digital marketing. If your company is exploring implementing digital marketing or has an established digital marketing function, this course is appropriate for you. The course will help you critically evaluate your company’s digital marketing strategy and discover areas of opportunity.
  • The “Digital Transformation: Platform Strategies for Success” teaches you one of the most popular strategies for digital transformation: the digital platform approach. Keep in mind that the largest digital companies in the world today have adopted a digital platform strategy. Uber, Airbnb, Google, Amazon – are digital platforms. This course is appropriate for you if you want to learn how to transform your business (or start a new one) into a highly scalable, highly profitable, disruptive digital platform business.

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Duration and Course Fee

  • Starts 25 Mar 2019
  • 3 Months
  • 2 – 4 hours per week
  • Course Fees: US$ 1,400

 

Faculty

David Rogers David Rogers
Faculty at Columbia Business School Columbia Business School

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Global Ivy Emeritus Institute of Management