In collaboration with
Business is being disrupted by the advent of digital. Companies are racing toward transformation, but it requires leaders who think digital. David Rogers, faculty at Columbia Business School and a globally recognized leader on digital business strategy, has designed and developed this course to provide frameworks you can use to transform your company’s business model and thrive in the digital age.
The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today’s customers and integrated with their traditional marketing and business goals.
The course is tailored to managers who would like to innovate new strategies and business models to enable their organization to thrive in the digital age. This course is best suited for professionals who want to think strategically and lead digital initiatives related to customer engagement, data analytics, channel alignment, lean innovation, product strategy and destructive competition.
Previous batches have come from:
Emeritus and Columbia Business School Executive Education
Columbia Business School Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. These programs leverage Columbia’s thought leadership in management practice developed over years of research, teaching, and practice. By collaborating with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Columbia Business School Executive Education. You can read more about this relationship here.
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Flexible payment available
Special group enrollment pricing
Faculty of Executive Education, Columbia Business School
Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.
Orientation WeekThe first week is orientation week. During this week you will be introduced to the other participants in the class from across the world. You will also learn how to use the learning platform and other learning tools provided.
Weekly GoalsOn other weeks, you have learning goals set for the week. The goals would include watching the video lectures and completing the assignments. All assignments have weekly deadlines.
Recorded Video LecturesThe recorded video lectures are by faculty from the collaborating university.
Live WebinarsEvery few weeks, there are live webinars conducted by Emeritus course leaders. Course leaders are highly-experienced industry practitioners who contextualize the video lectures and assist with questions you may have regarding your assignments. Live webinars are usually conducted between 1 pm and 3 pm UTC on Tuesdays and Wednesdays.
Clarifying DoubtsIn addition to the live webinars, for some courses, the course leaders conduct Office Hours, which are webinar sessions that are open to all learners. During Office Hours, learners ask questions and course leaders respond. These are usually conducted every alternate week to help participants clarify their doubts pertaining to the content.
Follow-UpThe Emeritus Program Support team members will follow up and assist over email and via phone calls with learners who are unable to submit their assignments on time.
Continued Course AccessYou will continue to have access to the course videos and learning material for up to 12 months from the course start date.
Emeritus Program Support Team
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Special pricing up to 20% discount is available if you enroll with your colleagues.