Business is being disrupted by the advent of digital. Companies are racing toward transformation, but it requires leaders who think digital. David Rogers, faculty at Columbia Business School and a globally recognized leader on digital business strategy, has designed and developed this course to provide frameworks you can use to transform your company’s business model and thrive in the digital age.
This course teaches you:
- Frameworks to invent/reinvent business models for a digital world
- Digital Customer Behaviors
- Platform Business Models
- Big Data and How to Build Data as a Strategic Asset
- Innovation through Experimentation: A/B Tests and Minimum Viable Products
- Translating the Lean Start-up to Enterprise Scale Innovation
- Mastering Disruptive Business Models
- How the above frameworks have been applied in the past through case studies of Intuit, Walmart, Coca Cola, British Airways, New York Times, Netflix and Apple
If you are participating or leading a digital transformation project or you are working towards driving a digital transformation project, this course is for you.
Top 3 reasons to enroll:
- Digital is the main reason half of the companies on the Fortune 500 have disappeared since the year 2000
*Pierre Nanterme, CEO of Accenture
- Worldwide Spending on Digital Transformation Will Be Nearly $2 Trillion in 2022
- Lacking digital skills is still among the top barriers to digital transformation
EMERITUS and Columbia Business School Executive Education
Columbia Business School Executive Education has collaborated with EMERITUS Institute of Management to offer a portfolio of online programs. These programs leverage our faculty’s thought leadership in management practice developed over years of research, teaching and practice. Through EMERITUS we expect to extend our impact in the world of leadership development to learners across the world.
Columbia Business School has over 40,000 alumni in 133 countries. It is part of Columbia University which has produced 101 Nobel Prize winners and 29 heads of state, including three U.S. Presidents.
You can read more about this relationship here.