Today, the word strategy is ubiquitous across all modern industries. But a quick history lesson reveals its military origins, where the use of strategy literally changed the map of the world and was responsible for the rise and fall of many nations and its people. It rose out of the need to defend against one’s enemies. Fast forward from Sun Tzu’s The Art of War, written in 400 B.C., and we find powerful global forces at play—from fast-moving technologies to unprecedented growth in emerging markets—that require a different kind of strategic mindset to win.

Long term success is guaranteed only to those who define and execute a sustainable strategy for winning profits. The market aims to drive your profits to zero. It’s the job of the strategist to defend—and grow—into profitable territory.

Developed originally through the Tuck MBA curriculum, this course provides a set of practical frameworks for evaluating a broad range of strategic problems. An interactive, case-based approach equips participants with tools that lead to winning strategies. If you are a direct contributor or responsible for the strategic direction of your company, this course is for you.

Strategic Thinking: Building &Amp; Sustaining Competitive Advantage - Certificate


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  • Interactive Lecture
    100Video Lectures
  • Case Studies
    6Case Studies
  • Peer Learning
  • webinar
    3Live Teaching Sessions
  • Assignment
  • Caspstone
    1Capstone Assignment


  • kodak
  • dupont


Key Concepts:

a) Porter’s 5 Forces framework to evaluate industry competition

b) Three main types of competitive conditions

c) The role of supplier and buyer power in determining value appropriated


a) Using the 5 Forces framework to evaluate industry competition

Key Concepts:

a) VRIN (Valuable, Rare, Inimitable, Non-Substitutable) framework for analyzing resources and

b) Evaluating potential new market positions

Case studies:

a) Ryanair: How a small newcomer positioned itself to gain a competitive edge against
much bigger rivals

b) Ducati: How the Italian motorcycle producer built its turnaround strategy by leveraging
its unique strategic capabilities


a) Identifying your firm’s capabilities based on the VRIN framework

Key Concepts:

a) Organizing productive activity and organizational form based on:

– Transaction costs

– Comparison between ownership and contracts

– Comparison between firms and platforms

– Firm-platform spectrum

Case studies:

a) Disney-Pixar: Why Disney acquired Pixar Animation for a nosebleed price of 46 times earnings

b) Online-Dating (e-Harmony,, Tinder, and TrulyMadly): Why e-Harmony has struggled
to gain a strong foothold in the Indian dating market


a) Analyzing where your firm is on the Merchant Platforms Spectrum and exploring opportunities
along that spectrum

Key Concepts:

a) The causes and impacts of creative destruction, and how it shapes a company’s strategy

b) Analyzing the threats to your business and how to respond to those threats

Case studies:

a) Kodak vs. Fujifilm: How Fujifilm was better prepared than Kodak to handle the threat of digital


a) Evaluating the threats to your firms, and how best to respond to those threats with a successful

Key Concepts:

a) Analyzing the transformation of firms from being just players to becoming rule-makers in their

b) Linking of climate change and sustainability to your business

Case studies:

a) DuPont: How DuPont used its regulatory strategy to transform itself from a player to a rule-maker
in the chemicals market


a) Evaluating whether your company faces an information asymmetry or a collective threat problem

Key Concept:

a) Integrating the ICONS framework to analyze existing companies


a) Using the ICONS framework to analyze Tesla


  • Andrew King
    Andrew King
    Professor of Business Administration
    Tuck School of Business At Dartmouth


EMERITUS follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.

  • OrientationOrientation Week
    The first week is orientation week. During this week you will be introduced to the other participants in the class from across the world. You will also learn how to use the learning platform and other learning tools provided.
  • Goal SettingWeekly Goals
    On other weeks, you have learning goals set for the week. The goals would include watching the video lectures and completing the assignments. All assignments have weekly deadlines.
  • Video LecturesRecorded Video Lectures
    The recorded video lectures are by faculty from the collaborating university.
  • Live WebinarsLive Webinars
    Every few weeks, there are live webinars conducted by EMERITUS course leaders. Course leaders are highly-experienced industry practitioners who contextualize the video lectures and assist with questions you may have regarding your assignments. Live webinars are usually conducted between 1 pm and 3 pm UTC on Tuesdays and Wednesdays.
  • Clarifying DoubtsClarifying Doubts
    In addition to the live webinars, for some courses, the course leaders conduct Office Hours, which are webinar sessions that are open to all learners. During Office Hours, learners ask questions and course leaders respond. These are usually conducted every alternate week to help participants clarify their doubts pertaining to the content.
  • Follow-UpFollow-Up
    The EMERITUS Program Support team members will follow up and assist over email and via phone calls with learners who are unable to submit their assignments on time.
  • Continuous Course AccessContinued Course Access
    You will continue to have access to the course videos and learning material for up to 12 months from the course start date.

EMERITUS Program Support Team

If at any point in the course you need tech, content or academic support, you can email program support and you will typically receive a response within 24 working hours or less.


Device Support

You can access EMERITUS courses on tablets, phones and laptops. You will require a high-speed internet connection.



On completing the course you join a global community of 5000+ learners on the EMERITUS Network. The Network allows you to connect with EMERITUS past participants across the world.



  • Starts 16 September 2019
  • 2 Months
  • 2 – 4 hours per week
  • Course Fees USD 1200


  • You can pay for the course either with an international debit or credit card (unfortunately we are unable to accept Diners credit cards), or through a bank wire transfer. On clicking the apply now button below, you will be directed to the application form and the payment page.
  • We provide deferrals and refunds in specific cases. The deferrals and refund policy is available here.
  • You will be provided a course login within 48 hours of making a payment.


  • Please provide your work experience and your current employer via the application.
  • You can apply by clicking the Apply Now button


For any questions regarding Emeritus, the learning experience, admission & fees,  grading & evaluation please visit ONLINE CERTIFICATE COURSE FAQs



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