EVANSTON, Ill. – January 10, 2022 — Kellogg Executive Education at Northwestern University has launched the Chief Marketing Officer Program, designed for senior and mid-career executives leading marketing operations and strategy, to help prepare them for the challenging role of CMO. Launched in partnership with Emeritus, the global leader in making high-quality, upskilling education accessible and affordable, the 12-month program will prepare marketing leaders to excel in the C-suite through collaborative projects and immersive online learning.
“Our new Chief Marketing Officer Program exemplifies Kellogg’s focus on leading-edge programs that address today’s expertise demands at the highest level of leadership in organizations globally. We are pleased to extend our successful partnership with Emeritus to bring this new program to market” says Thomas O’Toole, associate dean of executive education at Kellogg. “It builds on the established strength and rigorous standards of Kellogg’s Executive Education programs and complements Kellogg’s current CMO Program, a 4-day in-person immersive experience for newly appointed CMOs.”
Participants in the Chief Marketing Officer Program will learn from Kellogg faculty, including both distinguished scholars and former CMOs and CEO of leading companies. Participants will engage in one-on-one sessions with success coaches and career advisors and will connect with peers to advance their knowledge in all aspects of marketing, with an emphasis on how to align strategy with an organization’s mission and business goals.
“Boards and CEOs demand their CMOs serve as strategic partners who will use every tool at their disposal to uphold the brand, create and sustain customer centricity, leverage data analytics, and anticipate market change and disruption,” says Gregory Carpenter, faculty director of the Chief Marketing Officer Program, Harold T. Martin Professor of Marketing, and director of the Center for Market Leadership at Kellogg. “The Chief Marketing Officer Program is an extraordinary opportunity for visionary marketing executives to work directly with Kellogg thought leaders to deepen their knowledge of marketing theory and strategy, while also acquiring the leadership skills necessary for the C-suite.”
“The Chief Marketing Officer Program is designed and led by a renowned group of cross-disciplinary faculty who are not only influential scholars but also bring decades of experience as former senior marketing and business leaders from some of the world’s top firms,” added Nick Caffentzis, faculty director of the Chief Marketing Officer Program, senior fellow, and adjunct professor of marketing. “Through immersive modules, a choice of electives, and an-person event at the Kellogg campus, participants will have the opportunity to learn cutting-edge approaches to marketing, deepen their knowledge of customer centricity and data analytics, and broaden their global network.”
“In our rapidly evolving global marketplace, the most successful CMOs must juggle being brand stewards, innovative storytellers, customer champions, and growth drivers. Moreover, with the rise of digital disruption and artificial intelligence, they also need to understand technology and be skilled at deploying data analytics to measure the effectiveness of marketing strategies,” says Lisa Rohrer, head of university partnerships at Emeritus. “This program is designed to prepare marketing executives to thrive in this vital role. We are excited to collaborate with the Kellogg School of Management to enable participants to become effective CMOs and advance their careers.”
Offered at a tuition fee of US$30,000, the program begins in March 2022. For more information about the program, please visit: https://online.em.kellogg.northwestern.edu/chief-marketing-officer
About the Kellogg School of Management at Northwestern University
The Kellogg School of Management at Northwestern University is a premier global business school committed to its mission to educate, equip, and inspire leaders who leverage creativity and innovation and bring empathy to every decision. Based just outside of Chicago, our vibrant, global community of faculty, staff, students, and alumni shapes the practice of business and organizations around the world.
About Kellogg Executive Education
Kellogg Executive Education empowers business leaders to foster growth in themselves, their teams, and their organizations. Our renowned faculty, consisting of the world’s best researchers, educators, and practitioners, provide practical insight that participants can apply immediately. Providing a collaborative, immersive environment for our executive development programs, we serve a variety of businesses and executives from a myriad of industries and geographies.
Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India, and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies, and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors, and coaches has educated more than 250,000 individuals across 80+ countries. Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. Following its $650 million Series E funding round in August 2021, the company is valued at $3.2 billion, and is backed by Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.