Overview

Digital Transformation: Platform Strategies for Success is a 2-month course that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform.

In this course you will learn about the fundamentals of digital transformation, identify why platforms beat products, and how can you make your business a platform. You will learn how to launch and grow a digital platform and identify how to leverage open innovation for your platform. This course also equips you with the knowledge on governing your platform, strategically evaluating your competition, and provides you with a futuristic view of digital transformation across industries.

WHO IS THIS COURSE FOR?

The course is open to professionals who want to build, scale-up and monetize their platform and implement strategies to give it a competitive edge and platform developers who would like to learn the latest about platforms.
Previous batches have come from:

  • Industries: Banking, Software, Advertising, Telecom, Consulting and Healthcare.
  • Countries: United States, India, Brazil, United Kingdom, Canada, Australia, UAE, South Africa, Switzerland, Germany.

WHAT ARE THE LEARNING OUTCOMES?

At the end of this course, participants will learn:

  • Define platform businesses, distinguishing among input suppliers, markets and true platforms, and why these differences matter.
  • Recognize and know how to compete in winner-take-all markets, one and two-sided networks, and the context of multi-homing.
  • Understand how traditional pricing models break down in the context of platforms, choosing from an array of freemium, bundled, and two-sided pricing.
  • Address the barriers that firms face in trying to organize themselves as platform firms.
  • Develop strategies for launching new platforms when critical mass is important.
  • Articulate the process of making markets.
  • Identify the launch strategy for their platform to help them gain traction, and grow their platform by leveraging modularity and APIs.
  • Develop recovery strategies in declining platform markets and understand timing in the cannibalization of an old platform by a new one.
  • Understand the anti-trust implications of platform strategies and safe harbor defenses.
  • Gain insights into the impact and opportunities of adopting platform strategies in different industries.

This course provides an opportunity to work on real-life platform-related business ideas and case studies. Industry examples covered include case studies from companies such as:

Emeritus and MIT Sloan School of Management

MIT Sloan Executive Education has collaborated with Emeritus to offer a portfolio of online programs. These programs leverage our faculty’s thought leadership in management practice developed over years of research, teaching and practice. Through Emeritus we expect to extend our impact in the world of leadership development to learners across the world. You can read more about this relationship here.

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  • Starts on

    September 10, 2020

  • Duration

    2 Months, Online

    (2 - 4 hours per week)
  • Course Fees

    US$ 1,500*

Curriculum & Faculty

syllabus

  • Pre-Work
  • a) Pre-read – Chapter 1 of Platform Revolution (Optional)
  • b) Pre-read – After Google Maps added navigation, the value of stand-alone GPS makers fell by as much as 85%
  • Framework
  • a) The Product Service Business Model is Broken
  • b) Module Introduction & Definitions: Linear Vs Triangular value Chains
  • c) What Changes : Marketing
  • d) What Changes : Finance
  • e) What Changes : Supply Chains
  • f) What Changes : Internal Organization
  • g) What Changes : Innovation
  • Application
  • a) Individual assignment – Reflective: Can you predict which elements of your business are likely to be transformed by new competitors or new entrants?
  • Pre-Work
  • a) Pre-read – Chapter 2 – Platform Revolution (Optional)
  • b) Apple vs. Google: Did Apple Learn Anything from its War with Microsoft?
  • Framework
  • a) Module Introduction
  • – Network Effects
  • – Business Platform Definitions
  • – Distinctive Challenges
  • b) Demand Vs Supply side scale economies
  • c) Tradition Linear Value Chain
  • d) Homing and Switching Costs
  • e) Two sided-networks
  • Application
  • a) Case Study – Intuit Quickbooks : From Product to Platform
  • Pre-Work
  • a) Pre-read – Chapter 3 and 6 –Platform Revolution (Optional)
  • b) Pre-read – How to value a free customer?
  • c) Pre-read – Strategies for Two-Sided Markets
  • d) Pre-read – Why does Amazon give away free chapters?
  • Framework
  • a) Pipe Thinking Vs Platform Thinking
  • b) Traditional Supply Chain & Creating a B2C Platform
  • c) So how do you design a platform? – 3 Principles of Platform Design
  • d) How do we optimize the platform value chain?
  • e) How Architecture Can Increase Network Effects
  • f) Minimum Viable Platform – LinkedIn Example
  • g) Monetization
  • h) Platform Flows & 4 ways to Monetize a Platform
  • Application
  • a) Individual Assignment – Upwork Case
  • Pre-work
  • a) Pre-read – Chapter 5 – Platform Revolution (Optional)
  • b) Pre-read – Two-sided Platforms
  • c) Pre-read – Article – Google Health, Microsoft Health and WebMD
  • Framework
  • a) Module Introduction – Paypal story where Persistence Pays
  • b) 8 ways to solve the chicken-or-egg problem :
  • – Follow the Rabbit
  • – Piggyback Strategy
  • – Seeding Strategy
  • – The Marquee Strategy
  • – Single Side Strategy
  • – The Producer Evangelism Strategy
  • – Big Bang Strategy
  • – Micromarket Strategy
  • c) Network Effects : Consumer First
  • d) Network Effects : Producer first
  • e) Closing the Loop
  • f) Modularity : Introduction
  • g) Modularity : Architecture of Computer Industry
  • h) Modularity : Key to Cloud Computing : APIs
  • Application
  • a) Individual Assignment – Google Health Case, Microsoft Health Vault and WebMD
  • Pre-work
  • a) Pre-read – Chapter 7– Platform Revolution (Optional)
  • b) Pre-read – Makerbot Case Study
  • Framework
  • a) Open Innovation – Use Internal & External Ideas
  • b) What is Openness and Does Openness Matter?
  • c) Business Platform – Microeconomies
  • d) Value Capture & Taxation of Platform Ecosystems
  • e) Impact of Openness Decisions
  • f) Google Reasserts Control over Android
  • g) Apple : What to Control and Absorb?
  • Application
  • a) Case Study – Makerbot Case
  • Pre-work
  • a) Pre-read – Chapter 8– Platform Revolution (Optional)
  • b) Pre-read – SAP Case
  • Framework
  • a) Why Govern Platforms?
  • b) What do we mean by “Governance”?
  • c) How do you Govern Well? What are the tools?
  • d) Platform Regulatory Tools
  • e) Platform Governance Tools
  • Application
  • a) Case Study – Individual Assignment
  • Pre-work
  • a) Pre-read – Chapter 10 – Platform Revolution (Optional)
  • Framework
  • a) Why Platforms Beat Products
  • b) What Changes : Strategy
  • c) Why Platform Strategy Differs
  • d) Why Are The Old Competitors Not The New Competitors
  • e) Network Effects & Inverting the Firm Changes
  • Framework
  • a) Platform disruption in the Media Industry
  • b) Platform Future in the Professional Services Industry
  • c) Platform Future in the Education Industry
  • d) Platform Future in the Finance Industry
  • e) Platform Future in the Healthcare Industry
  • f) Platform Future in the Energy Industry
  • g) Platform Future in Government

Faculty

Geoffrey Parker
Geoffrey Parker

Professor of Engineering, Dartmouth College
Visiting Scholar, MIT Sloan School; Research Fellow, MIT Initiative on the Digital Economy

Learning Experience

Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.

  • Orientation Week

    Orientation WeekThe first week is orientation week. During this week you will be introduced to the other participants in the class from across the world. You will also learn how to use the learning platform and other learning tools provided.

  • Weekly Goals

    Weekly GoalsOn other weeks, you have learning goals set for the week. The goals would include watching the video lectures and completing the assignments. All assignments have weekly deadlines.

  • Recorded Video Lectures

    Recorded Video LecturesThe recorded video lectures are by faculty from the collaborating university.

  • Live Webinars

    Live WebinarsEvery few weeks, there are live webinars conducted by Emeritus course leaders. Course leaders are highly-experienced industry practitioners who contextualize the video lectures and assist with questions you may have regarding your assignments. Live webinars are usually conducted between 1 pm and 3 pm UTC on Tuesdays and Wednesdays.

  • Clarifying Doubts

    Clarifying DoubtsIn addition to the live webinars, for some courses, the course leaders conduct Office Hours, which are webinar sessions that are open to all learners. During Office Hours, learners ask questions and course leaders respond. These are usually conducted every alternate week to help participants clarify their doubts pertaining to the content.

  • Follow-Up

    Follow-UpThe Emeritus Program Support team members will follow up and assist over email and via phone calls with learners who are unable to submit their assignments on time.

  • Continued Course Access

    Continued Course AccessYou will continue to have access to the course videos and learning material for up to 12 months from the course start date.

 

Assignments/Application Projects

Assignments are given out weekly and they are based on the lectures or tutorials provided. They need to be completed and submitted as per the deadline for grading purposes. Extensions may be provided based on a request sent to the support team.

 

Discussion Boards

It is an open forum where participants pin their opinions or thoughts regarding the topic under discussion.

Case Studies

These are real world scenario-based assignments involving an up-close, in-depth, and detailed examination of a subject of study, as well as its related contextual conditions.

Text Book (Optional)

These are optional reading materials provided to participants in Week 1.

Capstone Projects

Capstone Projects are given out at the end of the course to apply all the strategies taught during the course

 

Emeritus Program Support Team

If at any point in the course you need tech, content or academic support, you can email program support and you will typically receive a response within 24 working hours or less.

 

Device Support

You can access Emeritus courses on tablets, phones and laptops. You will require a high-speed internet connection.

 

Emeritus Network

On completing the course you join a global community of 5000+ learners on the Emeritus Network. The Network allows you to connect with Emeritus past participants across the world.

Program Highlights

Text Book (Optional)
1 Text Book (Optional)
Webinars
4 Webinars
Assignments
6 Assignments
Discussions
8 Discussions
Case Studies
5 Case Studies
Video Lectures
80 Video Lectures

Benefits to the Learner

Career capital

Career capital

  • Professional acceleration through our enriched leadership toolkit
  • Learn while you earn
  • Get noticed. Get ahead.
Social Capital

Social Capital

  • Build new networks through peer interaction
  • Benefit from diverse class profiles
Brand Capital

Brand Capital

  • Certificate from Emeritus in collaboration with MIT Sloan
Intellectual Capital

Intellectual Capital

  • Global Business Education
  • Rigorous and experiential curriculum
  • World-renowned faculty
  • Globally connected classroom: peer to peer learning circles
  • Action learning: learning by doing

CERTIFICATE

Digital Transformation: Platform Strategies for Success - Certificate Click to view certificate

ADMISSION & FEES

PAYMENT

  • You can pay for the course either with an international debit or credit card (unfortunately we are unable to accept Diners credit cards), or through a bank wire transfer. On clicking the apply now button below, you will be directed to the application form and the payment page.
  • We provide deferrals and refunds in specific cases. The deferrals and refund policy is available here.
  • You will be provided a course login within 48 hours of making a payment.

APPLICATION PROCESS

  • Please provide your work experience and your current employer via the application.
  • You can apply by clicking the Apply Now button

Participant Profile

Participant Speak

testimonial

Bianca Miyakawa

Operations and Service Manager, Santander Bank
Digital Transformation: Platform Strategies for Success

The topic was totally ideal for what I want to create. The subject matter is absolutely timely and much needed. The course helped me to get perspective of what is happening in the startup world.

testimonial

Vibhas K. Dhingra

Founder, Vanilla Industries
Digital Transformation: Platform Strategies for Success

The topic was totally ideal for what I want to create. The subject matter is absolutely timely and much needed. The course helped me to get perspective of what is happening in the startup world.

testimonial

Benno Leuenberger

Head of Consulting & Services, Trivadis AG
Digital Transformation: Platform Strategies for Success

The combination of theory and real-life examples, as well as the assignments to exercise the taught knowledge, were the best.

COURSE FAQs

We have listed two type of FAQs:

  • FAQs common to all courses. These are available at COMMON FAQs
  • Course specific FAQs

COURSE SPECIFIC FAQs

  • Digital Strategies for Business:
    This course teaches a comprehensive set of strategies and frameworks that will help you conceptualize a digital transformation strategy for your business. If your company is working on creating a digital transformation strategy or if your interest is in understanding how to approach digital transformation for a business, this course is appropriate for you.
  • Digital Marketing:
    This course teaches digital marketing from a strategic perspective. Most companies commence their digital transformation by first adopting digital marketing. If your company is exploring implementing digital marketing or has an established digital marketing function, this course is appropriate for you. The course will help you critically evaluate your company’s digital marketing strategy and discover areas of opportunity.
  • Digital Transformation:
    This course teaches you one of the most popular strategies for digital transformation: the digital platform approach. Keep in mind that the largest digital companies in the world today have adopted a digital platform strategy. Uber, Airbnb, Google, Amazon – are digital platforms. This course is appropriate for you if you want to learn how to transform your business (or start a new one) into a highly scalable, highly profitable, disruptive digital platform business.