Today, the word strategy is ubiquitous across all modern industries. But a quick history lesson reveals its military origins, where the use of strategy literally changed the map of the world and was responsible for the rise and fall of many nations and its people. It rose out of the need to defend against one’s enemies. Fast forward from Sun Tzu’s The Art of War, written in 400 B.C., and we find powerful global forces at play—from fast-moving technologies to unprecedented growth in emerging markets—that require a different kind of strategic mindset to win.

Long term success is guaranteed only to those who define and execute a sustainable strategy for winning profits. The market aims to drive your profits to zero. It’s the job of the strategist to defend—and grow—into profitable territory.

Developed originally through the Tuck MBA curriculum, this course provides a set of practical frameworks for evaluating a broad range of strategic problems. An interactive, case-based approach equips participants with tools that lead to winning strategies. If you are a direct contributor or responsible for the strategic direction of your company, this course is for you.



Take the first step to a Global Education

  • Starts on


  • Duration

    2 Months, Online

    (2 – 4 hours per week)
  • Course Fees

    US$ 1,400*

Curriculum & Faculty


  • Key Concepts:
  • a) Porter’s 5 Forces framework to evaluate industry competition
  • b) Three main types of competitive conditions
  • c) The role of supplier and buyer power in determining value appropriated
  • Application
  • a) Using the 5 Forces framework to evaluate industry competition
  • Key Concepts:
  • a) VRIN (Valuable, Rare, Inimitable, Non-Substitutable) framework for analyzing resources and capabilities
  • b) Evaluating potential new market positions
  • Case studies:
  • a) Ryanair: How a small newcomer positioned itself to gain a competitive edge against much bigger rivals
  • b) Ducati: How the Italian motorcycle producer built its turnaround strategy by leveraging its unique strategic capabilities
  • Application:
  • a) Identifying your firm’s capabilities based on the VRIN framework
  • Key Concepts:
  • a) Organizing productive activity and organizational form based on:
  • – Transaction costs
  • – Comparison between ownership and contracts
  • – Comparison between firms and platforms
  • – Firm-platform spectrum
  • Case studies:
  • a) Disney-Pixar: Why Disney acquired Pixar Animation for a nosebleed price of 46 times earnings
  • b) Online-Dating (e-Harmony, Shaadi.com, Tinder, and TrulyMadly): Why e-Harmony has struggled to gain a strong foothold in the Indian dating market
  • Application:
  • a) Analyzing where your firm is on the Merchant Platforms Spectrum and exploring opportunities along that spectrum
  • Key Concepts:
  • a) The causes and impacts of creative destruction, and how it shapes a company’s strategy
  • b) Analyzing the threats to your business and how to respond to those threats
  • Case studies:
  • a) Kodak vs. Fujifilm: How Fujifilm was better prepared than Kodak to handle the threat of digital disruption
  • Application:
  • a) Evaluating the threats to your firms, and how best to respond to those threats with a successful strategy
  • Key Concepts:
  • a) Analyzing the transformation of firms from being just players to becoming rule-makers in their field
  • b) Linking of climate change and sustainability to your business
  • Case studies:
  • a) DuPont: How DuPont used its regulatory strategy to transform itself from a player to a rule-maker in the chemicals market
  • Application:
  • a) Evaluating whether your company faces an information asymmetry or a collective threat problem
  • Key Concept:
  • a) Integrating the ICONS framework to analyze existing companies
  • Application:
  • a) Using the ICONS framework to analyze Tesla


Andrew King
Andrew King

Professor of Business Administration

Learning Experience

Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.

  • Orientation Week

    Orientation WeekThe first week is orientation week. During this week you will be introduced to the other participants in the class from across the world. You will also learn how to use the learning platform and other learning tools provided.

  • Weekly Goals

    Weekly GoalsOn other weeks, you have learning goals set for the week. The goals would include watching the video lectures and completing the assignments. All assignments have weekly deadlines.

  • Recorded Video Lectures

    Recorded Video LecturesThe recorded video lectures are by faculty from the collaborating university.

  • Live Webinars

    Live WebinarsEvery few weeks, there are live webinars conducted by Emeritus course leaders. Course leaders are highly-experienced industry practitioners who contextualize the video lectures and assist with questions you may have regarding your assignments. Live webinars are usually conducted between 1 pm and 3 pm UTC on Tuesdays and Wednesdays.

  • Clarifying Doubts

    Clarifying DoubtsIn addition to the live webinars, for some courses, the course leaders conduct Office Hours, which are webinar sessions that are open to all learners. During Office Hours, learners ask questions and course leaders respond. These are usually conducted every alternate week to help participants clarify their doubts pertaining to the content.

  • Follow-Up

    Follow-UpThe Emeritus Program Support team members will follow up and assist over email and via phone calls with learners who are unable to submit their assignments on time.

  • Continued Course Access

    Continued Course AccessYou will continue to have access to the course videos and learning material for up to 12 months from the course start date.


Assignments/Application Projects

Assignments are given out weekly and they are based on the lectures or tutorials provided. They need to be completed and submitted as per the deadline for grading purposes. Extensions may be provided based on a request sent to the support team.


Discussion Boards

It is an open forum where participants pin their opinions or thoughts regarding the topic under discussion.

Case Studies

These are real world scenario-based assignments involving an up-close, in-depth, and detailed examination of a subject of study, as well as its related contextual conditions.


Emeritus Program Support Team

If at any point in the course you need tech, content or academic support, you can email program support and you will typically receive a response within 24 working hours or less.


Device Support

You can access Emeritus courses on tablets, phones and laptops. You will require a high-speed internet connection.


Emeritus Network

On completing the course you join a global community of 5000+ learners on the Emeritus Network. The Network allows you to connect with Emeritus past participants across the world.

Program Highlights

Capstone Assignment
1 Capstone Assignment
Live Teaching Sessions
3 Live Teaching Sessions
Case Studies
6 Case Studies
6 Assignments
10 Discussions
Video Lectures
100 Video Lectures

Benefits to the Learner

Career capital

Career capital

  • Professional acceleration through our enriched leadership toolkit
  • Learn while you earn
  • Get noticed. Get ahead.
Social Capital

Social Capital

  • Build new networks through peer interaction
  • Benefit from diverse class profiles
Brand Capital

Brand Capital

  • Certificate from Emeritus in collaboration with Tuck School of Business At Dartmouth
Intellectual Capital

Intellectual Capital

  • Global Business Education
  • Rigorous and experiential curriculum
  • World-renowned faculty
  • Globally connected classroom: peer to peer learning circles
  • Action learning: learning by doing


Strategic Thinking: Building & Sustaining Competitive Advantage - Certificate Click to view certificate



  • You can pay for the course either with an international debit or credit card (unfortunately we are unable to accept Diners credit cards), or through a bank wire transfer. On clicking the apply now button below, you will be directed to the application form and the payment page.
  • We provide deferrals and refunds in specific cases. The deferrals and refund policy is available here.
  • You will be provided a course login within 48 hours of making a payment.


  • Please provide your work experience and your current employer via the application.
  • You can apply by clicking the Apply Now button


For any questions regarding Emeritus, the learning experience, admission & fees, grading & evaluation please visit COMMON FAQs