This course is developed based on Prof. Vijay Govindarajan’s framework for Leading Innovation using the 3 Box Solution Model.

Companies large and small are seeking non-linear growth and hence driving innovation has become a priority.Yet, many companies struggle to bring their big ideas to life. This is because the real innovation challenge lies beyond just the idea, in the long journey from imagination to business impact.

In this course participants understand how to manage the competing demands of running today’s business while creating tomorrow’s. In particular, the course is designed to allow participants to gain knowledge, insight, and analytical skills and apply the 3-Box Framework for Leading Innovation,which includes:

a) Managing the Present:

– Core Competencies

– Concept of Business Model

– Dominant Logic

b) Selectively Forgetting the Past

c) Creating the Future:

– Strategic Intent

– Next Practices

– Innovation Execution


Take the first step to a Global Education

  • Starts on


  • Duration

    2 Months, Online

    (2 - 4 hours per week)
  • Course Fees

    US$ 2,300*

Curriculum & Faculty


  • Framework
  • a) Introduction to 3-Box Framework
  • b) Good Examples of 3-Box Thinking
  • c) Bad Examples of 3-Box Thinking
  • d) Strategic Balance and Examples
  • Application
  • a) 3-Box Time Allocation to Your Company
  • b) Evaluate Box 2 and 3 Frameworks for Your Company and Industry
    • Pre-Work
    • a) Watch: Apollo 13 movie
    • Framework
    • a) Strategy Architecture and Strategic Intent
    • b) Strategic Intent – Apollo Program and Marathon Race
    • c) Core Competencies and Honda Example
    • Application
    • a) Create and Evaluate Your Company’s Statement of Strategic Intent
    • b) Evaluate Your Company’s Core Competencies
    • Framework
    • a) Reverse Innovation – Introduction
    • b) Example of Reverse Innovation – GE Healthcare, Narayana Hridayalaya, Artificial Leg, $300 House
    • c) How to Select Box 3 Ideas
    • d) How to Scope Each Idea
    • Application
    • a) Generating Box 3 Ideas – Non-Linear Shifts and Weak Signals
    • b) Selection of Box 3 Ideas
    • c) Scoping out Selected Ideas
    • d) Box 3 Idea’s Potential in New Markets
    • e) Modifications to Serve New Markets
    • Framework
    • a) Understanding Innovation Execution & Challenges
    • b) Overcoming the 6 Innovation Challenges
    • c) Critical Assumptions
    • d) Designing Innovation Experiments
    • e) Avoiding Common Errors
    • Application
    • a) Applying the 6 Challenges Framework to Your Innovation Idea
    • b) Identifying Critical Assumptions


Vijay Govindarajan
Vijay Govindarajan

COXE Distinguished Professor of Management

Learning Experience

Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.

  • Orientation Week

    Orientation WeekThe first week is orientation week. During this week you will be introduced to the other participants in the class from across the world. You will also learn how to use the learning platform and other learning tools provided.

  • Weekly Goals

    Weekly GoalsOn other weeks, you have learning goals set for the week. The goals would include watching the video lectures and completing the assignments. All assignments have weekly deadlines.

  • Recorded Video Lectures

    Recorded Video LecturesThe recorded video lectures are by faculty from the collaborating university.

  • Live Webinars

    Live WebinarsEvery few weeks, there are live webinars conducted by Emeritus course leaders. Course leaders are highly-experienced industry practitioners who contextualize the video lectures and assist with questions you may have regarding your assignments. Live webinars are usually conducted between 1 pm and 3 pm UTC on Tuesdays and Wednesdays.

  • Clarifying Doubts

    Clarifying DoubtsIn addition to the live webinars, for some courses, the course leaders conduct Office Hours, which are webinar sessions that are open to all learners. During Office Hours, learners ask questions and course leaders respond. These are usually conducted every alternate week to help participants clarify their doubts pertaining to the content.

  • Follow-Up

    Follow-UpThe Emeritus Program Support team members will follow up and assist over email and via phone calls with learners who are unable to submit their assignments on time.

  • Continued Course Access

    Continued Course AccessYou will continue to have access to the course videos and learning material for up to 12 months from the course start date.


Assignments/Application Projects

Assignments are given out weekly and they are based on the lectures or tutorials provided. They need to be completed and submitted as per the deadline for grading purposes. Extensions may be provided based on a request sent to the support team.


Discussion Boards

It is an open forum where participants pin their opinions or thoughts regarding the topic under discussion.

Case Studies

These are real world scenario-based assignments involving an up-close, in-depth, and detailed examination of a subject of study, as well as its related contextual conditions.


Emeritus Program Support Team

If at any point in the course you need tech, content or academic support, you can email program support and you will typically receive a response within 24 working hours or less.


Device Support

You can access Emeritus courses on tablets, phones and laptops. You will require a high-speed internet connection.


Emeritus Network

On completing the course you join a global community of 5000+ learners on the Emeritus Network. The Network allows you to connect with Emeritus past participants across the world.

Program Highlights

Case Studies
2 Case Studies
6 Discussions
Real World Applications
11 Real World Applications
Interactive Lectures
43 Interactive Lectures

Benefits to the Learner

Career capital

Career capital

  • Professional acceleration through our enriched leadership toolkit
  • Learn while you earn
  • Get noticed. Get ahead.
Social Capital

Social Capital

  • Build new networks through peer interaction
  • Benefit from diverse class profiles
Brand Capital

Brand Capital

  • Certificate from Emeritus in collaboration with Tuck School of Business At Dartmouth
Intellectual Capital

Intellectual Capital

  • Global Business Education
  • Rigorous and experiential curriculum
  • World-renowned faculty
  • Globally connected classroom: peer to peer learning circles
  • Action learning: learning by doing


Strategy is Innovation: How the Leaders of Tomorrow Create the Future - Certificate Click to view certificate



  • You can pay for the course either with an international debit or credit card (unfortunately we are unable to accept Diners credit cards), or through a bank wire transfer. On clicking the apply now button below, you will be directed to the application form and the payment page.
  • We provide deferrals and refunds in specific cases. The deferrals and refund policy is available here.
  • You will be provided a course login within 48 hours of making a payment.


  • Please provide your work experience and your current employer via the application.
  • You can apply by clicking the Apply Now button


For any questions regarding Emeritus, the learning experience, admission & fees, grading & evaluation please visit COMMON FAQs