Information session on Kellogg Executive Education’s Omnichannel Marketing program

In order to be successful, modern marketing strategies must provide customers with a seamless, relevant, and personalized experience. By implementing an omnichannel approach, businesses can focus on keeping the customer at the core of all marketing efforts and reaching them on all platforms. The advantages of taking an omnichannel approach include increased engagement, higher conversion rates, greater customer spending, consistent brand image, and improved data collection. The Omnichannel Marketing: Driving Customer Value and Business Growth from Kellogg Executive Education is a six-week online program that helps you learn how to implement a comprehensive omnichannel marketing strategy that can deliver value for your organization in the form of higher conversion rates, return on investment, customer lifetime value (CLV), and loyalty.