STARTS ON

December 7, 2018

DURATION

3 months, online

2-4 hours per week
Includes Live Teaching

LIVE Q&A

with David Rogers

Faculty of Executive Education
Columbia Business School

PROGRAM FEES

$1,400

Why Learn Digital Marketing?

The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.

25%

Of the world economy will be digital by 2020.

SOURCE: DIGITAL ECONOMIC VALUE INDEX

40%

Year-on-year growth for digital marketing industry compared to 5-6% growth in other industries

SOURCE: YOUR STORY & KSTART

5Mn

Net loss of jobs by 2020 due to emerging technologies.

SOURCE: WORLD ECONOMIC FORUM
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Your Learning Journey

120 Video Lectures

5 Discussions

10 Real-World Applications

2 Simulations

Live Online Teaching Sessions

  • Module 1: From Mass Marketing To Customer Networks
  • Module 2: The Digital Advertising Mix: Key Channels And Principles
  • Module 3: Five Core Behaviors Of Customers In The Digital World
  • Module 4: Access Strategy
  • Module 5: Engage Strategy: Content Marketing, Utility, Messaging, and Brands as Publishers
  • Module 6: Customize Strategy: Targeting, Personalization and Marketing to a Segment of One
  • Module 7: Connect Strategy: Social Media, Communities and the Power of Conversation
  • Module 8: Collaborate Strategy: Crowdsourcing, Crowdfunding, and Open Platforms
  • Module 9: Lessons From Brand Failures
  • Module 10: Best Practices for Brands on Social Networks
  • Module 11: Making Digital Matter: Metrics, ROI and Agile Modelling
  • Module 12: Five-Step Process of Planning and Executing a Digital Marketing Strategy
  • Module 13: Organizational Challenges of Digital Marketing
  • Module 14: Six Faces of the (Near) Future of Digital Marketing
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The course includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School

Faculty

David Rogers
David Rogers
Faculty at Columbia Business School

David Rogers, a member of the faculty at Columbia Business School, is a globally-recognized leader on brands and digital business strategy, known for his pioneering model of customer networks. He is author of four books, including "The Network Is Your Customer," and the forthcoming, "The Digital Transformation Playbook: Rethink Your Business to Adapt and Thrive in the Digital Age."

Certificate of Completion

DIGITAL MARKETING: CUSTOMER ENGAGEMENT, SOCIAL MEDIA, PLANNING & ANALYTICS

Certificate of Completion

Upon successful completion of the program, participants will be awarded a verified digital certificate by EMERITUS, in collaboration with Columbia Business School Executive Education.

Get Certified
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