Online Google Marketing Courses and Certificate Programs



What is search engine marketing?

With our lives on the internet, Google searches are part and parcel of our daily routines. In the process, we see many ads appear on the search engine results page (SERP) that are often tailored to attract a large consumer base. Therefore, search engine marketing (SEM) is an efficient marketing technique that allows companies to be discovered on the SERP. It ensures that products are visible and quickly found and helps to generate brand awareness and revenue.

Paid searches are integral to SEM, and companies invest millions to ensure that their ads appear at the very top of the webpage. An understanding of human psychology greatly informs SEM. Companies know that most users only click on the first few ads. Optimizing ads to appear in enviable positions on the SERP gives companies a considerable edge over competitors. This is also known as pay-per-click marketing (PPC), where organizations are billed when users click on a particular ad.

How can I learn Google marketing?

With the proliferation of numerous courses, online and offline, publications, YouTube tutorials, and blogs, there are myriad ways to upskill in Google marketing. Online Google marketing courses are one of the most popular options as it is affordable, reliable, and offer certification. Financial aid is also available for learners in need of assistance.

Boot camps and tutorials are also greatly preferred as they allow learners to pursue the course at their own pace, in a collaborative environment, and are guided by industry experts. Additionally, they offer deep insights into current trends and prepare learners to pursue a career in Google marketing or advance to a higher position within their company.

Is marketing on Google a good career option?

In 2021, digital marketing stood out significantly in LinkedIn’s report of the most sought-after jobs, highlighting its potential applicability in a digitized world. Google marketing is a lucrative career option that is high in demand and offers an impressive remuneration. An advantage of pursuing this career is that it depends more on one’s experience and technical expertise than on academic degrees. Therefore, self-taught professionals are highly likely to advance their careers without breaking the bank on expensive educational degrees.

Google marketing is here to stay and is an intelligent way of accelerating one’s career growth. From beginners to experienced professionals, anybody can boost their employability with proficiency in the field. Furthermore, the multidisciplinary field of google marketing allows professionals of diverse backgrounds to collaborate, such as copywriting, design, and software development.

Do you need an official Google marketing certificate?

Although not a prerequisite, early-career professionals and experienced job-seekers benefit from an online Google marketing certification. Offered by prestigious institutions and Google itself, online Google marketing courses train you to employ the right tools to gain expertise in the field. Further, the certificate gives you a considerable edge over potential job-seekers. It demonstrates highly sought-after attributes such as motivation and discipline, which are increasingly relevant in the job market today.

Why take an online course at Emeritus? 

Each Emeritus online course is designed keeping key learning outcomes in mind by a team of experts. We use the backward design methodology to develop instruction for learners of all ages. This enables us to craft unique, interactive, learning experiences that include a combination of assessments, hands-on activities, skill application, and more.

Emeritus also partners with the best universities and faculty around the world to curate the course curriculum that can effectively tackle present challenges in the industry, while preparing you for the trends and risks in the future. Our courses consist of assignments, exams, capstone projects, networking opportunities, a fine balance of practical and theoretical concepts, and the opportunity to learn from top minds in the industry. This adds to the holistic experience we try to provide for each learner.

We are also focused on providing courses that are standardized in quality. This is done by adhering to standards set by a global organization called Quality Matters which is focused on providing quality standards for online and innovative digital teaching and learning environments. The rigorous criteria ensures all our learners invest in quality education that is easily accessible and affordable.