With big data technologies becoming more affordable and accessible, more companies are innovating how business is done. And as they innovate, more data piles up. Business analytics helps organisations to leverage their data to gain insights and make informed decisions. That’s why understanding these analytics is a vital first step for professionals who are looking to develop a strategic advantage and competitive edge in the market.
In order to build and implement effective business strategies, you must first identify the analytics-related barriers in your organisation and industry. For organisational goals to be met, analytical maturity must be improved through the continual assessment of data.
From predictive models used for business forecasting to the ins and outs of causal analytics to the privacy and security of datasets, participants will be exposed to big data applications, artificial intelligence (AI) technologies, real-world case studies.
Professionals, who are looking to improve functional performance through analytics or build business analytics capabilities to transform their organisation, will benefit most from this programme.
Understanding big data is an invaluable asset that can serve professionals in a variety of roles, including but not limited to:
The programme requires no formal education in data or analytics; in other words, you don’t need advanced technical knowledge to benefit from this programme.
Here are some specific challenges you can better address after earning your business and data analytics certificate:
*This programme will be delivered via recorded video lectures by faculty.
Participants will apply the learnings of the programme with the help of the Business Analytics Playbook. Here is an overview of what you can expect:
The Playbook and application assignments are designed to seamlessly guide you through each module. Any questions you may have as you work through the Playbook can be addressed during the weekly Live Session’s assignment debrief.
Faculty at NUS Business School
Faculty at NUS Business School
Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.
Orientation WeekThe first week is orientation week. During this week you will be introduced to the other participants in the class from across the world and you will learn how to use the learning management system, discussion boards, the Business Analytics Playbook, and other learning tools provided.
Weekly GoalsEach week, you will be required to complete one assignment. Weekly assignments will be outlined in your Business Analytics Playbook.
Clarifying DoubtsDuring the programme, the Programme Leader is available to help participants clarify their doubts pertaining to the content. The Programme Leader will review key topics and trends from the discussion boards, share a generalised feedback and have a Q&A session on the Playbook.
Follow-UpEmeritus Programme Support Team follow-up over email and phone calls with learners who are unable to submit their assignments.
Emeritus Program Support Team
If at any point in the course you need tech, content or academic support, you can email program support and you will typically receive a response within 24 working hours or less.