Design thinking is a process that relies on understanding users’ needs and experiences as they continue to evolve. It is a solution-focused mindset that is critical to developing new ideas that can uncover potential opportunities, challenge assumptions and lead to product and service innovations. Through analysis and imagination, design thinking empowers organisations to identify and implement human-centred and action-oriented solutions to complex business problems.
Gaining deeper insight into the target users’ needs and expectations in turn leads to more value creation. This is the core of design thinking, and it leads to improved products, services and internal processes. From learning the practical applications of design thinking to building products and services that meet the functional, social and emotional needs of your customers, this programme will give you the knowledge to develop user-centric designs that will help you address your customers’ pain points and meet your business goals.
This programme is suited for individual contributors, department heads, directors and business leaders who are responsible for driving innovation to solve business problems or enhancing the culture of their team or organisation.
Representative roles and industries that can benefit include:
The Design Thinking Playbook includes templates for each module assignment where participants can record their work. At the end of the programme, participants can use their playbook to shape the learning of the programme into a personalised action plan for their organisation or business.
The programme will feature pre-recorded interviews with leading industry experts
Faculty at NUS Business School
Vice President, Global Skin Care at Procter & Gamble
Front End Innovation and Partnerships Team, Nestlé
Vice President, Head of Design, Philips Asia, Head of Government & Public Affairs, Philips Singapore
Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.
Emeritus Program Support Team
If at any point in the course you need tech, content or academic support, you can email program support and you will typically receive a response within 24 working hours or less.