The world of marketing is dynamic and ever-evolving. The strategies and technologies you use impact the way you reach and connect with your audience. Effective marketing attracts and engages customers, enhances brand awareness, and generates revenue as more companies shift their marketing dollars to digital channels. It is projected that the spend of digital marketing will increase from 44 percent of marketing budgets to 54 percent by 2024.
Delivered via Live Online Sessions, in this programme, you will gain an end-to-end perspective of the modern digital marketing process, practice and strategies which are relevant to marketers as well as business managers interested in the economics of the internet.
Seasoned marketing professionals as well as business managers and leaders who work in marketing and sales, business development, and strategy will benefit most from this programme. If your role includes driving innovation and growth, understanding customer behavior and personas, or developing cutting-edge digital marketing and social media strategies, there’s something useful in this online programme for you.
If measuring, managing, and analysing marketing performance to maximise its effectiveness falls under your responsibility, this programme will be especially beneficial, as it takes a high-level strategic view. Participants come from a wide range of industries, including retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and others.
Here are the some managerial challenges you will better be able to address, after taking the programme:
Faculty at NUS Business School
Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.
Orientation WeekThe first week is orientation week. During this week you will be introduced to the other participants in the class from across the world and you will learn how to use the learning management system and other learning tools provided.
Weekly GoalsSome weeks, you will have goals set and will attend live lectures during that week. Other weeks, there will be written assignments, and some of these assignments will involve case analysis.
Clarifying DoubtsDuring the programme, the Course Leader is also available to help participants clarify their doubts pertaining to the content.
Live WebinarsThis programme is delivered via live webinars by the faculty. Webinar details: 8 consecutive Saturdays.
Timing: 2:30-05:00 PM Singapore Time
Follow-UpEmeritus Programme Support Team follow-up over email and phone calls with learners who are unable to submit their assignments.
Emeritus Program Support Team
If at any point in the course you need tech, content or academic support, you can email program support and you will typically receive a response within 24 working hours or less.