The modern consumer is constantly evolving, as are the marketing technologies businesses used to attract and connect with potential customers. It is important for business leaders and other professionals to understand the changes in consumption and digital adoption in order to reach a wider audience and create long-lasting engagement. By gaining key insights on the impact the Internet and social media have on consumer behaviour, you can transform the marketing strategies, processes and frameworks that are vital to growing your business and/or market share.
This programme is designed to give participants in-depth knowledge of what marketing means in the digital world. Learn how to identify the needs of and reach more customers, keep more customers engaged through effective engagement strategies, and determine the best metrics to accurately measure success. Participants will be exposed to current practices in the digital marketing landscape via recorded video lectures by industry experts, peer discussions, a real-world case analysis, and more throughout the programme.
If your role includes building a brand for your company, leveraging customer journey insights to drive better engagement, developing communication strategies for the digital age, or creating better solutions for clients based on the latest in digital marketing and analytics, you will benefit most from this programme.
Representative roles and industries that can benefit include:
Consultant/Trainer, NUS Business School
Associate Professor, Marketing, NUS Business School
Director, Global Product Marketing, Republic of Gamers, ASUS
Principal Consultant & Founder, QED Consulting
Group Chief Executive Officer of Gushcloud International
Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.
Emeritus Program Support Team
If at any point in the course you need tech, content or academic support, you can email program support and you will typically receive a response within 24 working hours or less.