Overview

Why Study Business Analytics?

Wharton’s three-month online program — Business Analytics: From Data to Insights — arms managers and leaders with the tools needed to break away from the pack. Take the opportunity to turn data into a competitive advantage.

  • 2X – The amount of data doubles every three years as various digital sources continue to make information available
    SOURCE: MCKINSEY & COMPANY
  • 1.5 Million – A significant shortage of managers and analysts who can effectively use analytical concepts to make decisions is predicted for 2018
    SOURCE: MCKINSEY & COMPANY
  • 75% – Three-quarters of companies are missing the skills and technology to make the best use of the data they collect
    SOURCE: PWC

Who is this program for?

This online program is ideal for managers and leaders who wish to learn how analytics can help improve their decision-making processes. Business Analytics: From Data to Insights will give participants an understanding of how to look at data and identify insights, improve their ability to make longterm predictions, and prescribe future actions to help make better business decisions. Participants come from a wide range of industries, job functions, and management levels.
 
Participants by Job Function Include:

  • Account Managers
  • CEOs
  • Executive Directors
  • Product Managers
  • Assistant Directors
  • Chief Marketing Officers
  • Financial Analysts
  • Portfolio Managers
  • Business Analysts
  • CIOs
  • Investment Directors
  • Vice Presidents

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  • Starts on

    Coming Soon

  • Duration

    3 Months, Online

    (6–8 hours per week)
  • Course Fees

    US$ 2,600*

Program Video

Curriculum & Faculty

syllabus

Methods and Tools:

Data Collection Methods

  • Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports
  • Passive Data Collection
  • Media Data Collection: Radio, Television, Mobile, etc.

Regression Analysis

Simulation Toolkit

  • Analysis ToolPak
  • Solver Optimization Tool

A/B Testing

Data Visualization and Interpretation

Correlation and Causation

Optimization Models

Forecasting

  • Objective and Subjective
  • Strand or Seasonal Variation
  • Exponential Smoothing
  • Descriptive Statistics
  • Trends and Seasonality
  • New Product

Decision Trees

Industry Examples

Apparel

Apparel

How has Kohl’s been using analytics for smartphone targeting?

Consumer Packaged Goods

Consumer Packaged Goods

How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?

Financial Services

Financial Services

How does American Express use social media data to predict whether you are going to give up your American Express card?

Media

Media

How is Netflix using metadata tagging to know what you watch and to create relevant content?

Retail

Retail

Why were stores either selling out of Time magazine or only selling a small fraction of their inventory?

Technology

Technology

How could Amazon potentially ship before you buy?

Faculty

Christopher D. Ittner
Christopher D. Ittner

Faculty Director, EY Professor of Accounting; Chairperson, Accounting Department

Eric Bradlow
Eric Bradlow

The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School

Matthew Bidwell
Matthew Bidwell

Associate Professor of Management

Noah Gans
Noah Gans

Anheuser-Busch Professor of Management Science

Peter Fader
Peter Fader

Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School

Raghuram Iyengar
Raghuram Iyengar

Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA)

Ron Berman
Ron Berman

Assistant Professor of Marketing

Senthil Veeraraghavan
Senthil Veeraraghavan

Professor of Operations, Information and Decisions

Sergei Savin
Sergei Savin

Associate Professor of Operations, Information and Decisions

Learning Experience

 learning experience
 

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4 Live Teaching Sessions by Wharton Faculty
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1 Data Analytics Simulation

 

CERTIFICATE

Earn a digital Wharton certificate upon successful completion of the online program.

Certificate Click to view certificate

All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.

Participant Profile

Participant Speak

Johnny Queck

Regional Director, ASEAN, bioMérieux, Singapore
Business Analytics: From Data to Insights

The course provided a good overview of how analytics can be applied across various entities within an organisation such as supply chain, HR, manufacturing, etc.

Damien Smith

Airport Retail Manager, Aer Rianta International
Business Analytics: From Data to Insights

Learning the many analytical models will help me in my day–to–day work. This is a skill that I have been missing for years. I feel confident I can work smarter going forward.

Pauline Francis

Partner, B2B CFO, USA
Business Analytics: From Data to Insights

The teaching faculty was excellent and the pace of how they presented the material in each module was perfect. The combination of Wharton-quality instruction and Emeritus delivery was seamless