Wharton’s three-month online program — Business Analytics: From Data to Insights — arms managers and leaders with the tools needed to break away from the pack. Take the opportunity to turn data into a competitive advantage.
This online program is ideal for managers and leaders who wish to learn how analytics can help improve their decision-making processes. Business Analytics: From Data to Insights will give participants an understanding of how to look at data and identify insights, improve their ability to make longterm predictions, and prescribe future actions to help make better business decisions. Participants come from a wide range of industries, job functions, and management levels.
Participants by Job Function Include:
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Flexible payment available
Special group enrollment pricing
Data Collection Methods
Data Visualization and Interpretation
Correlation and Causation
How has Kohl’s been using analytics for smartphone targeting?
How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?
How does American Express use social media data to predict whether you are going to give up your American Express card?
How is Netflix using metadata tagging to know what you watch and to create relevant content?
Why were stores either selling out of Time magazine or only selling a small fraction of their inventory?
How could Amazon potentially ship before you buy?
Faculty Director, EY Professor of Accounting; Chairperson, Accounting Department
The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School
Associate Professor of Management
Anheuser-Busch Professor of Management Science
Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School
Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA)
Assistant Professor of Marketing
Professor of Operations, Information and Decisions
Associate Professor of Operations, Information and Decisions
Earn a digital Wharton certificate upon successful completion of the online program.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
The course provided a good overview of how analytics can be applied across various entities within an organisation such as supply chain, HR, manufacturing, etc.
Learning the many analytical models will help me in my day–to–day work. This is a skill that I have been missing for years. I feel confident I can work smarter going forward.
The teaching faculty was excellent and the pace of how they presented the material in each module was perfect. The combination of Wharton-quality instruction and Emeritus delivery was seamless
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Special pricing up to 20% discount is available if you enroll with your colleagues.