Overview

About the Digital Transformation Program

Data and technology are at the core of digital transformation, but these factors alone are not sufficient to make the leap towards staying relevant. It’s also about people and their capabilities.

The Digital Transformation online program by UC Berkeley Executive Education takes leaders through a two-month journey that equips them to:

  • Identify opportunities to address specific problems within the firm and frame them in a way where a digital solution can be optimal.
  • Manage the organizational transformations, in the form of people and processes, required to enable measurable and significant change.
  • Navigate the legal and ethical considerations that surround digital business practices, such as privacy and data protection.

Who is This Program For?

This online program is designed for mid to senior-level managers who need a strategy to lead their business unit or firm through a sea of massive disruption. Leaders who strive to be more proactive in implementing new ideas, staying ahead of the competition, and aligning their people, data, and technology are prime candidates. Participants may be leaders of a functional department, head of a business unit or region, or have general management responsibilities. Since all industries are vulnerable to some manner of disruption, all industries can benefit from this hands-on experience. The program culminates with a capstone project where participants create an action plan for a challenge at a level that is appropriate for their role or responsibility.

Representative functions and industries of past participants include:

  • CEO, Consulting
  • Managing Director, Publishing
  • CIO, Retail
  • Digital Transformation Director, Energy
  • Enterprise IT Director, Banking & Financial Services
  • IT Manager, Education
  • Digital Leader, IT Services
  • Global Transformation Manager, Industrial Goods
  • Head of Data Analytics, Healthcare
  • CRM Manager, Telecommunications

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  • Starts on

    June 25, 2020

  • Duration

    2 Months, Online

    (4–6 hours per week)
  • Course Fees

    US$ 2,600*

Program Video

Curriculum & Faculty

Learning Journey

In addition to the practical knowledge that you’ll gain from the video lectures, you’ll learn from live webinars with UC Berkeley Executive Education’s top faculty on digital transformation. You’ll engage in peer discussions moderated by course facilitators, and solidify concepts through case studies, assignments, and quizzes. At the end of the online program, you will complete a capstone project, addressing a real-world challenge you face in your organization.

 

Digital Transformation

 

syllabus

There’s no question that data and technology are key levers for digital transformation, but it’s also about people and organizational alignment. While much of this online program focuses on opportunities for advancing your strategic digital plan, there is also an emphasis on people and the organization.

Industry Examples

Across all industries, digital technologies have changed how information is transmitted and processed. Every organization is effectively an information company, and every industry is vulnerable to some degree of disruption. Learn from these examples:
 

Advertising

Advertising

Use A/B testing to determine the effectiveness of advertising—how much exposure is enough to convert?

Banking

Banking

Conduct network analysis to find the high-value customers and leverage those relationships.

Healthcare

Healthcare

Optimize hospital patient flow in an emergency department.

Retail

Retail

Optimize an in-store shopping order using “shopper engineering” from Instacart and predict what item the shopper will add to cart next.

Transportation

Transportation

Using indoor location tracking of airline passengers, learn how predictive and prescriptive analytics help understand where passengers go and what services to offer them.

Company Examples

UC Berkeley Executive Education’s faculty have strong relationships with industry. Content from the program is either inspired by or directly derived from research and applications from companies that include:
 

Cambridge Analytica

Cambridge Analytica

    One of the most notorious data breaches of all time occurred when Cambridge Analytica sold Facebook user data and violated the terms and conditions of the API. Learn the ways that legal and ethical considerations factor into digital business transactions.

Panera Bread

Panera Bread

    The customer experience was suffering at Panera Bread due to long order and wait times. Being a data-driven company, they studied the problem using customer data and launched an ‘order-ahead’ mobile app, greatly decreasing order and wait times. They also updated the staffing algorithm, achieving operational gains.

PayPal

PayPal

    How does a payment platform become ubiquitous? It requires both buyers and sellers to get on board, presenting the old chicken and the egg conundrum: which comes first? Learn how a one-sided market evolves into a two-sided market where both buyers and sellers derive value.

United Parcel Service (UPS)

United Parcel Service (UPS)

    Imagine you are tasked with creating the best driving routes to provide the ‘last mile’ of residential delivery service to customers. How can data help you find the optimal routes for your drivers? We’ll pull from descriptive, predictive, and prescriptive analytics techniques to solve this challenge.

Note: All product and company names are trademarks or registered trademarks of their respective holders. The study of these products and/or companies does not imply any affiliation with or endorsement by them.

Faculty

Learn from our distinguished faculty at the forefront of information and communication technology, online marketing strategy and management philosophy.
 

Sameer B. Srivastava
Sameer B. Srivastava

Associate Professor & Harold Furst Chair in Management Philosophy and Values

Sameer B. Srivastava is Associate Professor and Harold Furst Chair in Management Philosophy and Values at UC Berkeley's Haas School of Business and is also affiliated with UC Berkeley Sociology. His research unpacks the complex interrelationships among the culture of social groups, the cognition of individuals within these groups, and the connections that people forge within and across groups.

Thomas Lee
Thomas Lee

Associate Adjunct Professor, Research Scientist

Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teaches and conducts research on information and communication technologies to support innovation and new product development.

Zsolt Katona
Zsolt Katona

Associate Professor

Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is an Associate Professor of Marketing at the Haas School of Business, University of California, Berkeley.

Learning Experience

CERTIFICATE

Get recognized! Upon successful completion of the program, UC Berkeley Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.

Certificate Click to view certificate

Note: After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.

Certificate of Business Excellence logo

This program counts toward a
Certificate of Business Excellence

CURRICULUM DAYS

Two Days

PILLAR(S)

Strategy & Management and Entrepreneurship & Innovation

A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic
pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.

LEARN MORE

Participant Profile

Industry

Industry

Others* includes Energy, Eduaction, Healthcare, Retail, Telecommunications, Industrial Goods, Marketing, FMCG, Aviation, Automotive, Legal services, Chemical Construction and more

Work Experience

Work Experience

Participant Speak

Clelia Lancelot

Portfolio Lead Director
Digital Transformation (Online)

I have to say the overall balance between short videos, case studies, assignments, discussions and webinars was good. Great overview on Digital Transformation and good use of examples.

Lolita Tan

IMS Head
Digital Transformation (Online)

All topics were good and there was plenty of learning. Discussions on organizational alignment, importance of data quality and alignment of all the 3 organization, data and technology was enlightening. It was interesting to learn how an organization can move forward through digital transformation.

Miguel Ortega

Director Management Consulting
Digital Transformation (Online)

The program is filled with lots of examples from different industries and covers every layer involved in Digital Transformation: Data, People and Technology.