Most companies are ‘doing digital’ but nearly 50% lack a defined strategy. Even fewer have created an omnichannel strategy that looks at how physical and digital marketing intersect.
Businesses are feeling the pressure to elevate marketing efforts and cut through the noise. This programme is designed for:
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Take the first step to a Global Education
Flexible payment available
Special group enrollment pricing
Adjunct Professor of Marketing London Business School
Lil Mohan is an entrepreneur and an academic. As Adjunct Professor of Marketing, he covers several topics including Digital, Social Media, M Commerce, Omnichannel and Advertising. He brings to his teaching a variety of experiences from Amazon, Intel, Motorola, Sun Microsystems, and two successful high-tech start-up companies: Junglee and Snapstick.
Professor of Marketing
Professor Anja Lambrecht’s research focuses on digital marketing, with a particular emphasis on online targeting and advertising as well as promotion and pricing. She has examined how firms can use retargeting to reach out to consumers and how firms can advertise on Twitter to early trend propagators. Her work on digital pricing has examined, among others, freemium pricing for online content sites and mobile apps. Her current work further focuses on how spillovers between different economic actors in digital markets can lead to apparent algorithmic bias.
Upon successful completion of the programme, you’ll earn a digital certificate of completion from London Business School.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of London Business School.
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Special pricing up to 20% discount is available if you enroll with your colleagues.