There’s a myth in startup communities that securing success involves thinking up an innovative idea, writing a slick business plan, presenting to VCs and then collecting the cash. And if that doesn’t go your way, then it’s game over. This couldn’t be further from the truth.
Here’s the truth. Most successful businesses never took investments from VCs or angel investors, and even fewer did so in the early stages. They grew by choosing the right business model and offering a product or service that brought enough cash flow to cover operations and early-stage growth.
It’s the customer-funded business model. It’s not new, it’s just under-represented in today’s
startup culture. This programme updates the startup narrative.
The entrepreneurial spirit can kick in at any time in your career. Even members of established companies can benefit from learning the business models that seek to displace them.
Here’s a look at who attends Startup Success:
Thank You for your interest in Startup Success: Five Proven Business ModelsWe will be in touch with you shortly.
Take the first step to a Global Education
Flexible payment available
Special group enrollment pricing
Turn customers into cash flow. Learn how to put consumers at the centre of your strategy through the lens of five different business models. Whilst exploring a variety of situations, we’ll ask:
The participant with the best customer-fundable opportunity will receive a $5K cash prize and a one-hour, individual consultation with Professor Mullins. In addition, the participant with the best analysis of an opportunity judged not feasible will also receive an individual, hour-long consultation with Professor Mullins as it is just as important for entrepreneurs to determine when an idea won’t work.
Associate Professor of Management Practice in Marketing and Entrepreneurship
An award-winning teacher and scholar, and one of the world’s foremost thought leaders in entrepreneurship, Professor John Mullins brings to his teaching and research 20 years of executive experience in high-growth retail firms, including two ventures he founded and one he took public.
Upon successful completion of the programme, you’ll earn a digital certificate of completion from London Business School.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of LBS.
This programme has the potential to transform the way you think, plan and create a new venture, or in my case, to reinvent a mature business.
For aspiring entrepreneurs like me, a great feature is that you get direct access to a startup expert, John Mullins. The interactive nature is what I appreciated most.
Whether you are an experienced founder with an active business or just preparing, you will learn how to assess an opportunity and fund it using customers’ cash. Be prepared to give it your all – this is engaged learning at its best.
Pay in Full
Pay in 2 Installments
Pay in 3 Installments
Special pricing up to 20% discount is available if you enroll with your colleagues.