Advanced Certificate in AI and Product Strategy
Drive market-focused innovation by combining AI and product strategy
Lead at the Intersection of AI and Product Innovation
Experience a comprehensive learning journey with Kellogg Executive Education that combines two expert-led programs to enhance your expertise in AI-driven product management by blending practical AI insights with strategic product management frameworks.
What Is the Advanced Certificate in AI and Product Strategy Program?
The Advanced Certificate in AI and Product Strategy from Kellogg Executive Education examines the convergence of artificial intelligence (AI) and product innovation in a unique learning journey that combines two expert-led Kellogg Executive Education programs: AI Strategies for Business Transformation: Generative and Agentic Intelligence and AI-Driven Product Strategy.
The AI Strategies for Business Transformation: Generative and Agentic Intelligence program prepares business leaders like you to apply AI technologies and generative AI (gen AI) for strategic impact in areas such as customer experience, talent productivity, new product development and personalized marketing. In addition, the AI-Driven Product Strategy prepares professionals to lead the full product life cycle through an AI-forward curriculum that spans vision, discovery, go-to-market (GTM) strategy and growth.
Together, the two programs combine into a comprehensive learning experience that builds the actionable insight and practical capability needed to lead AI integration, product development and innovation with strategic clarity and confidence.
What Can You Expect to Learn in the Advanced Certificate in AI and Product Strategy Program?
Key Takeaways
The AI Strategies for Business Transformation: Generative and Agentic Intelligence program will equip you with expertise in the following domains:
Business value creation: Assess the impact of AI, gen AI and agentic AI on business growth, productivity and innovation in diverse organizational contexts
Strategic frameworks: Apply frameworks to assess AI readiness, including the AI Canvas 2.0, the AI Radar 2.0 and the AI Capability Maturity Model (CMM)
Functional AI adoption: Identify high-value AI use cases across customer experience, operations and support functions — tailored to industry needs
AI governance: Recognize the ethical, governance and societal implications of AI, ensuring responsible and ethical implementation
Transformation planning: Design an AI transformation plan and a strategic transformation roadmap for an organization
The AI-Driven Product Strategy program will help you build capabilities in the following areas:
Product strategy: Design a product vision and strategy that align with corporate goals and motivate organizational alignment
Market opportunity analysis: Analyze customer needs and market dynamics to uncover and validate high-potential opportunities
Experience innovation: Create user-centric product experiences by leveraging AI tools for design and testing
Growth acceleration: Apply product-led growth strategies to optimize acquisition, retention and expansion
Stakeholder influence: Evaluate communication and influence strategies to strengthen stakeholder alignment and decision making
What Does This AI and Product Strategy Curriculum Feature?
The Advanced Certificate in AI and Product Strategy curriculum brings together AI-driven insight and strategic product management within a single learning journey. It will help you develop the skills needed to lead AI within product management, build cross-functional collaboration and move organizations toward becoming agile, market-ready enterprises.
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Part 1 — AI Strategies for Business Transformation: Generative and Agentic Intelligence
Module 1: Foundations of AI — From Prediction to Creation to Autonomy
Module 2: AI and Customer Experience Management
Module 3: AI and Operations Management
Module 4: AI and Business Support Functions
Module 5: AI Applications in Selected Industries
Module 6: Generative AI and Creative Industries — Transforming Media, Art and Design
Module 7: AI and Business Transformation — Strategy, Capabilities and Governances
Module 8: AI and Society — Ethics, Regulation and Jobs
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Part 2 — AI-Driven Product Strategy
Module 1: Product Vision, Strategy and Leadership
Module 2: Opportunity Analysis and Product Discovery
Module 3: Product Design, User Experience and Agile Development
Module 4: Product Planning and Roadmapping
Module 5: Go-To-Market Strategy and Product-Led Growth
Module 6: Product Pricing, Packaging and Monetization
Module 7: Managing Product Evolution and Growth
Module 8: Communication and Influence Skills for Product Managers
Advanced Certificate in AI and Product Strategy Program Experience
Live Faculty Sessions
Comprehensive, Expanded Skill
Practical, Real-World Applications
Market Relevance and Demand
Enhanced ROI and Efficiency
Hands-On Learning
Enhanced Credibility
Cost-Effective Learning
Broader Network of Professionals and Experts
Faculty-Led Live Sessions
Session 1:
This session looks at what effective collaboration between humans and AI requires, introducing the concept of appropriate autonomy along with its different levels. It covers industry applications, the risks tied to autonomy and the emergence of hybrid workforces, closing with strategies for bringing AI into personal workflows.
Session 2:
This fireside discussion focuses on applying AI for business transformation, covering strategies for cross-generational adoption, the evolution of AI interfaces, common barriers to implementation and rethinking learning frameworks to support sustainable enterprise deployment.
Session 3:
This live session examines how AI is reshaping product management and fueling innovation, covering strategies for building AI into product development, encouraging human–AI collaboration and using tools that strengthen productivity and competitiveness.
Note: Live session details are not final. They are subject to change and may evolve based on faculty insights.
How Does This Program Equip You to Enable Actual Impact?
Capstone Project
As part of the AI Strategies for Business Transformation: Generative and Agentic Intelligence program, the capstone project builds practical expertise in developing AI capabilities, upholding ethical governance and driving cross-functional collaboration toward shared success. Taking on the role of a manager overseeing an AI project, you will build a comprehensive “Memo to the CEO” that:
Synthesizes insights from user interviews into a list of jobs to be done and pain points organized by department or function
Includes a detailed data governance framework for the client, forming the foundation for AI initiatives going forward
Presents a business case for each high-value AI use case using the AI Canvas 2.0
Who Is This Program Ideal For?
Designed for professionals aiming to lead with confidence in AI-driven markets, the Advanced Certificate in AI and Product Strategy program provides the tools and insight needed to succeed in a fast-changing landscape — whether your goal is to optimize product portfolios, drive innovation or scale operations.
Chief product officers, product leaders and mid-level to senior product managers | Grow into an AI-first strategist, streamline workflows, speed up decision making and align cross-functional teams to innovate, scale and meet rising market demand. |
Strategic decision makers and functional heads across marketing, sales, operations and IT | Build AI into product strategies and business processes, cultivate a culture of innovation, drive meaningful AI adoption and construct sustainable business models. |
Founders and business leaders | Turn AI opportunities into scalable products, sharpen operational efficiency and align product strategy with organizational goals while sustaining growth, adoption and relevance. |
Program Faculty
Mohanbir Sawhney
McCormick Foundation Chair of Technology | Clinical Professor of Marketing | Director of the Center for Research in Technology & Innovation
Professor Mohanbir (Mohan) Sawhney holds the McCormick Foundation Professorship of Technology, serves as the clinical professor of marketing and directs the Center for Researc...
What Credentials and Benefits Will You Gain?
Three Certificates of Completion
Completing this program results in three digital certificates from Kellogg Executive Education. These include a certificate of completion each for the AI Strategies for Business Transformation: Generative and Agentic Intelligence program, the AI-Driven Product Strategy program and the Advanced Certificate in AI and Product Strategy program.
After successful completion of the program, your verified digital certificates will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management.
Pathway to Kellogg Executive Scholar
Successfully completing the Advanced Certificate in AI and Product Strategy program earns you points toward becoming a Kellogg Executive Scholar, a distinguished status that allows you to shape your own path toward your professional development goals.
Kellogg Executive Education's broad range of program offerings makes it possible to build a wide variety of practically focused competencies. Becoming a Kellogg Executive Scholar, ultimately, is less about learning to lead and more about leading through learning.
FAQs
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The Program
What is this program about?
The Advanced Certificate in AI and Product Strategy is a four-month learning journey from Kellogg Executive Education that combines two programs:
AI Strategies for Business Transformation: Generative and Agentic Intelligence
AI-Driven Product Strategy
Together, the two programs cover enterprise-level AI adoption and AI-forward product strategy, giving you a well-rounded view of AI-enabled innovation. Successfully completing the program earns you three verified digital certificates of completion from Kellogg Executive Education.
What are AI’s use cases in product management?
AI has become central to how product management works, shaping areas such as:
Identifying market opportunities
Forecasting demand
Designing customer experiences
Accelerating GTM decisions
The AI-Driven Product Strategy program looks at applying AI-supported insight across the full product life cycle, from discovery through growth, while the AI Strategies for Business Transformation program shows how enterprise-wide AI initiatives shape the strategic backdrop product teams operate within.
What is included in this product strategy program?
The Advanced Certificate in AI and Product Strategy from Kellogg Executive Education brings together two expert-led programs:
AI Strategies for Business Transformation: Generative and Agentic Intelligence
AI-Driven Product Strategy
The AI Strategies for Business Transformation program looks at how leaders can put AI to work across industries, functions and business models, functioning as an applied AI-for-business course. Meanwhile, the AI-Driven Product Strategy program centers on product vision, roadmaps and GTM strategies built around AI integration. Combined, they form a comprehensive learning journey that links organization-level AI adoption to AI-driven product strategy.
How do these two component programs complement each other?
Each program stands on its own, yet together they offer a wider, deeper perspective:
The AI Strategies for Business Transformation program centers on enterprise-level applications, frameworks and governance.
The AI-Driven Product Strategy program covers the specific skills needed to lead product strategy in an AI-first market.
Completing both as part of the Advanced Certificate in AI and Product Strategy builds the ability to connect organizational AI strategy with execution at the product level.
Who is this product strategy course best suited for?
The Advanced Certificate in AI and Product Strategy is best suited for:
Product leaders
Senior managers
Business strategists
Chief product officers
Mid-career product managers
Functional leaders across marketing, operations and IT
Founders and business leaders
The program is designed for professionals looking to bring AI into decision making and innovation, connect organizational AI adoption with hands-on AI and product strategy and turn AI opportunities into scalable products.
What makes this program unique compared to other product strategy courses?
Where standalone product strategy courses fall short, Kellogg Executive Education's Advanced Certificate in AI and Product Strategy gives you exposure to both:
An organization-wide AI transformation curriculum
A product-focused strategy curriculum
Along the way, you will work with frameworks, including the AI Canvas 2.0, AI Radar 2.0 and AI CMM, while learning to shape AI-driven product visions, pricing models and GTM strategies. It is this dual perspective that sets the program apart from a single-focus product strategy course.
Can this course help advance my career?
Career outcomes depend on your individual goals, but you will finish the program with:
A portfolio-ready project
Proven strategic frameworks
Three certificates from Kellogg Executive Education
For those in product, strategy or leadership roles, the program offers a structured path connecting AI adoption with product strategy.
What makes this AI-for-business course significant right now?
AI continues to reshape industries and change how organizations innovate and scale. The AI Strategies for Business Transformation program gives leaders:
Tools to assess AI readiness
Frameworks to identify high-value use cases
Guidance for navigating governance and ethical considerations
Alongside this, the AI-Driven Product Strategy program brings a product-level lens, keeping you relevant in markets where AI adoption continues to accelerate.
What makes this advanced certificate program a good investment for professionals?
The value behind Kellogg Executive Education's Advanced Certificate in AI and Product Strategy comes from pairing two expert-led programs. You will walk away with:
Enterprise-level AI transformation frameworks
Product-level strategy skills
Three verified digital certificates from Kellogg Executive Education
This structured learning journey helps professionals build a set of skills that stay relevant as AI adoption picks up speed across industries.
Why is Kellogg Executive Education ideal for a product strategy course?
Kellogg Executive Education helps business leaders drive growth for themselves, their teams and their organizations. The Advanced Certificate in AI and Product Strategy draws on:
Faculty expertise
Peer learning
Applied frameworks across two distinct programs
Unlike a lot of product strategy courses, this program blends AI adoption with product development, positioning you at the intersection of technology, strategy and innovation.
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The Learning Experience
How does the capstone project contribute to the program?
The capstone project is part of the AI Strategies for Business Transformation program. For this project, you will take on the role of a manager responsible for an AI project and craft a comprehensive “Memo to the CEO” that includes:
Insights and pain points from user interviews
An AI transformation plan
A business case using frameworks, including the AI Canvas 2.0
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Certification
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 24 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
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Technical Requirements
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
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Payment Process
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
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Refund Policy
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
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Accessibility
How does Emeritus support accessibility for learners?
Emeritus is committed to making high-quality education accessible and affordable to individuals, companies and governments around the world. If you have questions about accessibility or would like to discuss available support options before enrolling, please contact accessibility@emeritus.org. For more information about our accessibility practices, please review our Accessibility Policy here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 567 350 1225 (U.S.) / +52 55965 37076 (LATAM) / +44 1313 812071 (U.K.) / +971 80 0035703746 (U.A.E)