AI Strategies for Business Transformation: Generative and Agentic Intelligence
Strategize, Innovate and Transform with AI
What Is the AI Strategies for Business Transformation Program From Kellogg Executive Education?
The eight-week AI Strategies for Business Transformation program from Kellogg Executive Education helps business leaders like you understand how artificial intelligence (AI), generative AI (gen AI) and agentic AI can be strategically applied across customer experience, talent productivity, new product development and personalized marketing. By connecting AI capabilities to business priorities, the program helps you identify opportunities to create tangible business value and drive meaningful transformation.
Guided by the expertise of a globally recognized AI expert, you will explore real-world case studies, proven frameworks and principles, industry examples and a capstone project to build your understanding of data-driven decision making and the practical applications of gen AI and agentic AI. You will gain the capabilities to become an AI-ready leader and drive digital transformation with confidence.
What Can You Expect to Learn in the AI Strategies for Business Transformation Program?
Key Takeaways
Business value creation: Assess the impact of AI, gen AI and agentic AI on business growth, productivity and innovation in diverse organizational contexts.
Strategic frameworks: Apply frameworks to assess AI readiness, including the AI Canvas 2.0, the AI Radar 2.0 and the AI Capability Maturity Model (CMM).
Functional AI adoption: Identify high-value AI use cases across customer experience, operations and support functions — tailored to industry needs.
AI governance: Recognize the ethical, governance and societal implications of AI, ensuring responsible and ethical implementation.
Transformation planning: Design an AI transformation plan and a strategic transformation roadmap for an organization.
What Does the Program Curriculum Include?
The AI Strategies for Business Transformation program offers a comprehensive approach to exploring and applying diverse AI technologies to create meaningful business value. Across each module, interactive discussions, hands-on try-it activities and practical assignments help you move from understanding AI concepts to developing actionable strategies you can apply in your organization.
1
Module 1: Foundations of AI — From Prediction to Creation to Autonomy
Articulate the evolution of AI from traditional to generative for a specific use case.
Discuss the trade-offs of using prediction and creation models.
Develop a roadmap for an AI initiative business case using the AI Canvas framework.
2
Module 2: AI and Customer Experience Management
Articulate where and how gen AI and agentic AI enhance customer experience across touchpoints.
Identify automation/AI use cases for internal marketing, sales, and customer support functions.
Apply the jobs-to-be-done (JTBD) framework to map AI and gen AI tools to the key deliverables for marketing, sales, and customer service.
Identify personal hesitations and limitations for using AI and machine learning tools for certain job functions.
Design a personalized customer engagement strategy using gen AI tools.
3
Module 3: AI and Operations Management
Analyze current use cases for AI-powered robotics and autonomous systems in improving efficiency.
Create a conceptual hypothesis based on data sources within a case analysis.
Identify focus points to further analyze a case analysis utilizing data exploration.
Explore the role of key data variables in determining the predictability of failure within a case analysis.
Apply gen AI to the Enerwind case study.
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Module 4: AI and Business Support Functions
Explore how gen AI is automating HR, finance, and IT functions, from drafting contracts to managing payroll.
Identify HR functions that can be optimized by AI.
Utilize the JTBD framework to identify the pain points and future needs of HR functions.
Explore AI automation tools that can be used to optimize HR functions and pain points.
Develop a memo addressed to the chief HR officer that summarizes your identified functions and AI recommendations.
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Module 5: AI Applications in Selected Industries
Discuss how gen AI is being applied across key industries, including healthcare, retail, and financial services.
Discover how gen AI is reshaping product design, diagnostics, and personalized financial services.
Develop a vertical-specific AI strategy for a chosen industry.
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Module 6: Generative AI and Creative Industries — Transforming Media, Art, and Design
Explore the ethical considerations and IP challenges in AI-generated content.
Analyze the examples showcasing how AI is revolutionizing creative industries by co-creating with humans in media & entertainment, fashion, and advertising.
Create a gen AI-powered product story for a brand.
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Module 7: AI and Business Transformation — Strategy, Capabilities, and Governances
Recognize the principles and best practices for AI governance to ensure responsible use.
Explore how organizations are moving toward zero-touch enterprise models.
Apply AI CMM to an organization of your choice.
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Module 8: AI and Society — Ethics, Regulation, and Jobs
Understand the broader societal impact of AI, including labor markets, policy, and ethics.
Explore how businesses can leverage AI for social good while addressing the challenges it brings.
Discuss the future of work in an AI-powered world, including the role of human-AI collaboration.
Create an AI strategy memo addressed to the CEO of your chosen organization using the program’s strategies and frameworks.
Note: modules are subject to change as per program requirements by Kellogg Executive Education without prior notice.
Hear From the Program Faculty
Despite AI’s widespread adoption across industries, many organizations struggle to harness its full strategic potential. The AI Strategies for Business Transformation: Generative and Agentic Intelligence program provides a comprehensive, integrative approach to AI technologies, equipping business leaders with the insights and frameworks needed to unlock real business value. This program delves into high-impact AI use cases, the practical application of generative AI, and the development of sustainable digital strategies to drive successful AI initiatives and long-term business transformation.
Professor Mohanbir Sawhney
McCormick Foundation Chair of Technology | Clinical Professor of Marketing | Director of the Center for Research in Technology & Innovation
Learning Experience
The AI Strategies for Business Transformation program combines an immersive learning experience with diverse learning approaches to help you build a comprehensive understanding of AI and its applications in business.
Engaging Live Session With Faculty
Interact with a globally recognized AI practitioner and consultant during an engaging live session.
Learn With Your Peers
Exchange ideas with fellow participants and gain fresh perspectives through cohort-based learning.
Learn With an AI-First Curriculum
Build your understanding of gen AI and agentic AI through a curriculum that integrates these insights across core modules.
Learn Through Case Studies
Gain strategic and practical perspectives by examining case studies spanning multiple industries and business functions.
Connect AI to Real-World Applications
Bridge AI concepts and their practical applications through real-world industry examples.
Apply Proven Frameworks
Explore practical, sustainable frameworks and principles for developing gen AI strategies across functions and industries.
Capstone Experience
Develop a strategy that provides a roadmap for implementing AI initiatives.
Learn Through Weekly Live Sessions
Connect with a dedicated program leader each week to stay aligned with your learning goals throughout the program.
Designed for All Professionals
Advance your career through a program open to all, with no prerequisites or technical expertise required.
How Does the AI Strategies for Business Transformation Program Enable Real-World Learning?
Faculty-Led Live Sessions
Faculty Session 1:
Examine how humans and AI can work together effectively, focusing on appropriate autonomy and its different levels. Explore real-world industry applications, potential risks associated with AI autonomy and the emergence of hybrid workforces, before learning strategies to integrate AI into your own workflows.
Faculty Session 2:
Participate in a fireside discussion focused on using AI to drive business transformation. Explore approaches to cross-generational AI adoption, the evolution of AI interfaces, ways to address implementation challenges and new learning frameworks that support sustainable enterprise deployment.
Note: Live session details are not final. They are subject to change and may evolve based on faculty insights.
Explore AI in Action Across Industries
The Kellogg Executive Education AI Strategies for Business Transformation program brings together real-world AI use cases from diverse industries, highlighting how platforms, enterprises and startups are using AI in creative and practical ways.
Netflix, Spotify, Adidas, and IKEA
Explore how these leading brands apply AI to personalize content and strengthen demand generation.
Axonify
Discover how this learning platform uses AI to personalize employee onboarding and training experiences.
Zebra
Examine how this technology organization applies AI to support early detection through pathology reports.
GE Healthcare and Mass General Brigham
Learn how a healthcare organization partnered with a nonprofit to improve radiology department scheduling through the radiology operations module.
Coca-Cola
Explore how this global beverage organization applies AI to creative design and advertising.
Amtrak
Discover how Julie, Amtrak’s virtual assistant, applies natural language processing to interpret customer questions, deliver responses and assist users in completing actions.
Capstone Experience
The Kellogg Executive Education AI Strategies for Business Transformation program includes a capstone project designed to help you build practical expertise in developing AI capabilities, establishing responsible governance and enabling cross-functional collaboration. Through this project, you will work toward measurable business outcomes such as revenue growth, improved customer satisfaction and greater operational efficiency, while preparing your organization for an AI-driven future.
As part of the project, you will take on the role of a manager leading an AI initiative and develop a comprehensive “Memo to the CEO” that:
Organizes insights from user interviews into key jobs to be done and pain points across departments or functions
Develops a detailed data governance framework to establish a foundation for the client’s AI initiatives
Builds a business case for each high-value AI use case using the AI Canvas 2.0
Who Is This Program For?
The AI Strategies for Business Transformation program is developed for senior executives who lead digital transformation initiatives, drive AI integration across business functions and address the ethical and governance considerations associated with AI.
Executives and strategic decision makers | Develop practical AI insights to fuel innovation and business transformation, align AI capabilities with organizational priorities, scale growth and maintain a competitive edge. |
Senior technology leaders | Harness the potential of AI to enhance efficiency and lower costs, assess gen AI capabilities and opportunities for improvement and align AI solutions with the operational and regulatory requirements of your industry. |
Functional heads and department leaders | Apply gen AI across functions such as marketing, HR and finance; use gen AI to enhance the customer journey and overall customer experience; and leverage practical insights and AI tools to deliver more personalized customer service. |
AI policy advisers, consultants and investors | Assess AI ethics and governance across public and private sectors, advise organizations on digital transformation and AI implementation and evaluate AI business models for scalable growth. |
Testimonials From Past Participants
“For me, the best part of the Kellogg AI Strategies for Business Transformation program was the combination of the AI Canvas 2.0 and the AI Capability Maturity Model (CMM).
The AI Canvas 2.0 provided a clear and practical structure to move from identifying problems to designing scalable AI use cases, ensuring alignment with business strategy and measurable impact. The AI CMM complemented this by offering a maturity lens to assess where an organization currently stands in its AI journey and what capabilities it must build to progress. Together, these frameworks not only clarified the what and how of AI adoption but also gave me confidence in charting a realistic, phased roadmap for sustainable transformation.”
...
Rajasekharan Sankaralingam
Senior Vice President, IT Services, Movate Technologies
“The best part of this program was how it combined forward-looking insights with practical, real-world implications. I really valued the balance between highlighting opportunities, including productivity gains, new hybrid roles and AI-powered collaboration, and acknowledging the challenges, includingsuch as equity, responsible deployment and continuous upskilling. This approach made the content not just informative but also actionable. It gave me clarity on what the future of work with AI might look like and how I, as a professional, can prepare for it. The emphasis on human–AI collaboration stood out the most because it shifted the narrative away from fear of replacement to one of empowerment and growth.”...
Shashi Kumar Singh
AWS Enterprise Architect
“The best part of this program was how it blended big-picture insights with practical tools. Frameworks, including the CxDNA, AI Canvas and Crawl, Walk, Run, Fly, made complex ideas simple to apply, and the capstone project really brought everything together in a realistic way. It helped me see not just what AI can do, but how to use it responsibly to create real business value.”...
Anjani Bharadwaj
Senior Vice President
“The standout element for me was Module 3 and the Enerwind case study and the analysis it required. Here's why and this connects directly to the insight I was taught: match the analytical lens to the business objective. Predictive analysis requires finding precursors, not cataloging outcomes. That case study forced a mode of thinking that most AI business content avoids. WeYou weren't asked to identify AI opportunities in the abstract — weyou had to work backward from a business problem (turbine failure) through hypothesis generation, data variable assessment and model selection. The three-part structure (conceptual hypothesis → data exploration → variable assessment) taught something most executive AI programs don't: the intellectual discipline of knowing what you can and cannot predict and why the power curve analysis — identifying that generator failures showed predictive signals (generator temperature variance) while rotor failures did not (temperatures elevated only at failure moment) — is precisely the kind of analytical precision that separates useful AI strategy from vaporware. What made the rest of the program valuable: its interconnected framework architecture. The AI Canvas 2.0, AI Radar 2.0, AI Capability Maturity Model and vertical blueprint aren’t just a collection of tools; they are a coherent system for moving from use case identification to organizational readiness assessment. The Prairie Community Bank capstone required me to use all of them together, which allowed me to test whether they actually integrate or not.”...
Mark Fairhurst
Chief Growth Marketing Officer
“ The best part of the program was how practical and structured it was. The frameworks, especially AI Canvas 2.0, AI Radar 2.0, Jobs-to-Be-Done and the AI Capability Maturity Model, helped me move beyond high-level AI concepts into a clear method for identifying business problems, prioritizing opportunities and building a defensible AI strategy with governance and change management built in. The case studies and hands-on assignments made the learning immediately applicable to real organizational decision making.”...
Aline Rodrigues de Almeida
Manager,
Enablement Strategy, Expedia Group
Past Program Profiles
Work Experience
Top countries
Meet the Program Faculty
Mohanbir Sawhney
McCormick Foundation Chair of Technology | Clinical Professor of Marketing | Director of the Center for Research in Technology & Innovation
Professor Mohanbir (Mohan) Sawhney is the McCormick Foundation Professor of Technology, Clinical Professor of Marketing and Director of the Center for Research in Technology a...
Program Credentials: Certificate of Completion
Certificate
Earn a verified digital certificate from Kellogg Executive Education upon successful completion of the program. The program is assessed on a pass or fail basis, and you must achieve a minimum score of 80% to pass and receive your certificate of completion.
Following successful completion, your verified digital certificate will be delivered by email using the name provided at registration. Certificate images are for illustrative purposes only and may be updated at the discretion of Kellogg Executive Education.
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
Pathway to Becoming an Executive Scholar
Participants who successfully complete the AI Strategies for Business Transformation program will accrue points toward becoming an esteemed Kellogg Executive Scholar — a unique credential that provides you with the opportunity to customize your pathway to achieving your professional development goals.
Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.
Turn AI into your competitive edge for transformative marketing success
Lead at the Intersection of AI and Product Innovation
Experience a comprehensive learning journey with Kellogg Executive Education that combines two expert-led programs to enhance your expertise in leading product innovation in AI-driven markets, blending practical AI insights with strategic product management frameworks.
FAQs
1
The Program
What does the AI Strategies for Business Transformation program cover?
The AI Strategies for Business Transformation program is an eight-week online program from Kellogg Executive Education that helps leaders understand how to apply AI strategically within their organizations. The program explores:
Practical frameworks
Relevant case studies
Real-world industry examples
Together, these learning components help leaders connect artificial intelligence initiatives with business priorities across functions and identify opportunities for strategic AI application.
How does a business strategy incorporate AI?
A business strategy using AI connects artificial intelligence initiatives to an organization’s business goals and decision-making priorities, ensuring AI is integrated into broader business efforts rather than pursued as a standalone technology initiative. Through the AI Strategies for Business Transformation program from Kellogg Executive Education, you will examine how AI can support areas such as customer experience, operations and support functions, while taking into account governance, ethics and long-term organizational impact.
Which AI course focuses on business strategy?
AI Strategies for Business Transformation from Kellogg Executive Education is an AI for business strategy course that helps leaders understand how AI can be incorporated into broader enterprise strategy. Through frameworks, industry examples and a capstone project, you will explore how AI can:
Advance business objectives
Strengthen decision making
Drive transformation initiatives across industries
Who is this program best suited for?
The AI Strategies for Business Transformation program from Kellogg Executive Education is intended for professionals who lead, influence or support AI initiatives, including:
Executives
Strategic decision makers
Functional leaders
Technology leaders
Consultants and advisers responsible for shaping or influencing AI initiatives
The program is well suited for professionals seeking to understand AI in business, assess AI use cases and connect AI initiatives with organizational priorities, without the need for technical expertise.
What certificate do I earn after completing the program?
Upon successfully completing the program, you will receive a verified digital certificate of completion from Kellogg Executive Education. This certificate acknowledges your completion of the AI Strategies for Business Transformation program and does not confer academic credit or a degree.
Is an AI business strategy program worth the investment?
The value of the AI Strategies for Business Transformation program depends on:
Your role
Your responsibilities
The scope of artificial intelligence initiatives you are leading or evaluating
For executives and senior leaders looking to connect AI for business strategy with enterprise priorities, the program brings together practical frameworks, faculty expertise, peer perspectives and real-world case studies. It offers a structured approach to understanding AI adoption, AI readiness, governance and high-impact AI applications across business functions, while providing a Kellogg Executive Education certificate of completion.
What should you look for in a generative AI course for business strategy?
An effective generative AI course for business strategy should connect generative AI capabilities with:
Enterprise priorities
Decision making
The AI Strategies for Business Transformation program from Kellogg Executive Education provides a structured way to assess generative AI as part of broader AI initiatives, drawing on frameworks, real-world cases and strategic insights. It is designed for leaders who want to align AI, including generative AI, with business goals and organizational impact.
2
Learning Experience
How does the program address AI adoption in organizations?
The AI Strategies for Business Transformation program takes a strategic approach to AI adoption, with a focus on organizational readiness, governance and the challenges involved in implementation.
You will work with:
AI Canvas 2.0
AI Radar 2.0
AI Capability Maturity Model
These frameworks help organizations evaluate AI opportunities and risks, assess their capabilities and connect AI initiatives with broader business goals.
How can organizations build competitive advantage with AI?
The program examines how AI can become a strategic capability for organizations seeking to differentiate themselves and make stronger business decisions. Rather than viewing AI as an isolated technology investment, you will explore how its capabilities can be connected to broader business priorities and growth opportunities.
Industry cases and cross-functional AI applications provide practical perspectives on how organizations can use AI to strengthen their competitive position, accelerate growth and create business impact through effective strategy and execution.
3
Technical Requirements
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any live-stream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
4
Certification
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it in your cover letter and resume and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get a hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and X (formerly Twitter).
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 24 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of the agreement.
5
Payment Process
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and is usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do a bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
6
Refund Policy
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
7
Accessibility
How does Emeritus support accessibility for learners?
Emeritus is committed to making high-quality education accessible and affordable to individuals, companies and governments around the world. If you have questions about accessibility or would like to discuss available support options before enrolling, please contact accessibility@emeritus.org. For more information about our accessibility practices, please review our Accessibility Policy here.
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Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)