Artificial Intelligence: Business Strategies and Applications
Artificial Intelligence Program From UC Berkeley Executive Education
The Artificial Intelligence: Business Strategies and Applications program from UC Berkeley Executive Education is a two-month online executive education program that equips professionals with the knowledge to apply AI, machine learning, automation, and generative AI to business strategy and organizational transformation.
With a weekly commitment of four to six hours, participants complete eight curriculum modules supported by live faculty sessions, real-world case studies, applied learning activities, executive discussions, and a capstone project. By the end of the program, you will be equipped to evaluate AI opportunities, support AI adoption, and apply AI strategically to drive innovation, operational efficiency, and business performance.
What Can You Expect To Learn in the Artificial Intelligence Program?
Key Takeaways
AI foundations: Learn AI’s current capabilities and applications and its future potential
Predictive AI: Learn how to leverage generative AI models and simulations for prediction
AI projects: Learn how to organize and manage successful artificial intelligence application projects
Technical fluency: Grasp the technical aspects of artificial intelligence well enough to communicate effectively with technical teams and colleagues
AI risks: Learn how to avoid pitfalls associated with these new technologies
What Is the Program Curriculum Structure?
The Berkeley Executive Education Artificial Intelligence: Business Strategies and Applications program is structured around eight online modules that explore AI technologies and their business applications. The curriculum is complemented by live faculty-led sessions, applied learning experiences, real-world organizational case studies, and a capstone project that enables participants to apply their learning to an AI-focused business initiative.
1
Introduction - Artificial Intelligence and Business
Learn how advances in AI are reshaping industries and business operations. Through real-world examples and case studies, identify opportunities where AI can address business challenges and support transformation. Explore core AI capabilities, including perception, generation, and decision-making, and examine how human judgment and AI work together in business contexts.
2
Machine Learning Basics
Learn how machine learning supports business decision-making and value creation. Explore the differences between supervised, unsupervised, and reinforcement learning, and the considerations involved in building and evaluating AI models, including the importance of data quality, representativeness, and factors that influence model performance.
3
Faculty Live Session - The Business of AI Today: Agentic AI
Learn how generative AI and emerging AI agents are changing the way organizations operate. Through real-world examples and business use cases, discover how AI is helping streamline workflows, enhance productivity, and support decision-making, while exploring key considerations for implementation and responsible adoption.
4
Neural Networks and Deep Learning
Understand how neural networks and deep learning power many modern AI applications. Learn how to evaluate training data, model performance, and key considerations for leading teams working with these technologies.
5
Key Applications: Computer Vision and Natural Language Processing
Learn how computer vision and natural language processing are being used to analyze images, summarize content, generate text, and support applications such as sentiment analysis and chatbots. Gain an understanding of the opportunities, challenges, and business applications of advanced AI tools.
6
Robotics
Gain an understanding of how robotics and reinforcement learning are enabling new forms of automation. Learn how to assess suitable applications for robotics and the factors that influence their ability to create business value.
7
Faculty Live Session - Physics-based Models, Generative AI, and Simulation for Prediction
Learn how physics-based models, simulation techniques, and AI can be used to generate predictive insights and support business decision-making. Through real-world examples and use cases, explore how simulation models complement machine learning approaches for forecasting, scenario analysis, and business planning.
8
Artificial Intelligence Strategy
Gain an understanding of how organizations can create value with AI while navigating technology hype, limitations, implementation challenges, and governance considerations. Learn frameworks for evaluating AI opportunities, managing risks, and developing an AI strategy aligned with business objectives.
9
AI and Organizations: Building Your AI Team
Learn how AI-driven transformation impacts organizational design, operations, and ways of working. Through real-world examples, including a Vodafone case study, gain insights into the leadership and organizational changes needed to support successful AI adoption.
10
Faculty Live Session - How AI Is Transforming People and Organizations
Learn how AI and data-driven approaches can help organizations better understand culture, collaboration, team dynamics, and organizational change. Through real-world examples and use cases, explore emerging applications of AI in workforce development, onboarding, leadership support, and organizational decision-making, while considering key principles for ethical and responsible implementation.
11
The Future of AI in Business
Gain practical insights into the opportunities, responsibilities, and challenges associated with AI-enabled organizations. Explore emerging developments such as generative AI, multimodal systems, and AI agents while learning how to develop a business case for an AI initiative and understanding the continuing role of human judgment, creativity, accountability, and responsible AI use.
12
Faculty Live Session - The Future of AI: Opportunities and Challenges
Learn how advances in AI reasoning, large language models, and emerging AI capabilities are shaping the future of business. Through real-world examples and use cases, explore the opportunities these technologies create, while examining key considerations around bias, fairness, transparency, and responsible AI adoption.
Faculty Live Online Sessions
The Business of AI Today: Agentic AI
Learn how AI agents are transforming workflows, productivity, and decision-making.
Physics-based Models, Generative AI, and Simulation for Prediction
Explore how simulation, physics-based models, and AI drive forecasting and scenario planning.
How AI Is Transforming People and Organizations
Discover how AI is reshaping culture, collaboration, leadership, and workforce development.
The Future of AI: Opportunities and Challenges
Examine emerging AI capabilities, opportunities, and the challenges of responsible adoption.
How Is Applied Learning Used in the Artificial Intelligence Program?
Learning Journey: Artificial Intelligence Program
The Artificial Intelligence program from UC Berkeley Executive Education offers a hands-on learning journey that bridges the technical foundations of AI with its real-world business applications.
Program Experience
Live teaching sessions to deliver learning in real time
Cross-disciplinary approach through diverse faculty
Real-world applications
Capstone project: AI initiative for your organization
Capstone Project
Learn Through Application
Build your project throughout all 8 modules.
Identify an AI Opportunity
Bring your own business challenge or choose a faculty-provided idea.
Develop the Business Case
Demonstrate how Generative AI can create business value.
Leave with an Action Plan
Graduate with an implementation-ready roadmap.
AI Applications in Real-World Business
Build your understanding of AI strategy and business transformation through real-world case studies.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Industry Case Studies
You will examine insights from Vodafone on managing change during AI and machine learning adoption. Other case studies include Skydio and Zipline’s use of autonomous systems, self-driving car innovations, and warehouse and factory automation through Covariant.
What Do Learners Say About the Artificial Intelligence Program?
Hear what past participants have to say about the program.
The program gives you a clear view on how a business could adopt AI and how to spot opportunities and risks.
Hector Gonzalez
Customer Engineer
I really enjoyed interactions with other students, perspectives offered from different angles and the reflections about what AI really is, the problems it can really solve (and the ones it can't) and finally, the most important, clear guidelines and practical examples of applications....
Romain Jourdan
Senior Director Technical Evangelist
Getting tactical with how to implement AI/ML into your organization was useful. The program was not just theory based, but gave us, as students, the tools necessary to become engaged in such conversations....
Dalain Williams
Technical Project Manager
The Capstone Project and its ability to include all the dimensions involved in a real world scenario was great.
Naveen Kolla
Manager, Technology Management
The capstone project was the best part of this program because it made me apply most of what I learnt simultaneously in finding a solution to a business challenge.
Olabode Opeseitan
Chairman
The program was thought-provoking in terms of how and why to apply AI. Not too tech orientated but enough to give us a good top level understanding.
Gerald McGuire
Company Owner
Superbly organized, informative and succinct.
Wallace Andrew Pennington
AI/ ML Strategist
I like the balance between technical and non-technical. For people like me with only a basic understanding, it is a perfect fit.
Theo Knegtel
CEO
The ability to take complex science and link it to real world application, business decisions or cases (Vodafone) brought it all to life. It was the real world application which made this worthwhile and 100% applicable....
Todd Zavodnick
CEO
The best part was how the Artificial Intelligence program effectively bridged the gap between technical concepts and practical business use cases. As someone who operates in both IT and strategic leadership roles, I really appreciated how the program contextualized AI not just as a technology, but as a tool for business transformation....
Mohammad Al-Sooj
Data Center Engineer
My favorite part of the Artificial Intelligence program was learning about computer vision, NLP, neural networks, and deep learning. It provided a solid foundation in computer networks from start to end. These topics were a priority for me, as future enhancements are being applied to certain client projects I am engaged in....
Samridhi Ganguly
Associate Consultant
The Artificial Intelligence program is well organized and has plenty of teaching and learning resources. The live sessions and office hours are great. The ability to see other learners’ inputs is very helpful, too, to learn from peers....
Cheryl Ching
Senior Finance Analyst
Learn From the Faculty of the Artificial Intelligence Program
The Artificial Intelligence: Business Strategies and Applications program is delivered by faculty from the Haas School of Business, University of California, Berkeley, with expertise in artificial intelligence, machine learning, robotics, marketing analytics, and organizational transformation. Participants benefit from faculty insights across:
AI strategy Deep learning Automation Digital innovation Practical application of AI in business
SAMEER B. SRIVASTAVA
Ewald T. Grether Professor of Business Administration and Public Policy | Co-Director, Computational Culture Lab | Co-Director, Berkeley Center for Workplace Culture and Innovation, Haas School of Business
Sameer B. Srivastava, an associate professor, studies the interplay of social group culture, individual cognition, and the relationships people build within and between groups...
THOMAS LEE
Associate Adjunct Professor, Research Scientist
Thomas Lee is an Associate Adjunct Professor and Research Scientist in the Haas Operations and Information Technology Management Group at the Haas School of Business. He teach...
ZSOLT KATONA
Professor of Marketing
Zsolt Katona holds a Ph.D. in computer science from the Eotvos University in his native Hungary and a Ph.D. in marketing from INSEAD France. He is a Professor of Marketing and...
PIETER ABBEEL
Professor, UC Berkeley Electrical Engineering and Computer Sciences (EECS)
Pieter Abbeel is a Professor at UC Berkeley’s Electrical Engineering and Computer Sciences school and Director of the Berkeley Robot Learning Lab and co-director of the Berkel...
MATTHEW STEPKA
Visiting Scholar/Executive in Residence UC Berkeley Haas School of Business
Matthew Stepka is a Visiting Scholar and Executive in Residence at UC Berkeley Haas School of Business. In addition, he is managing partner at Machina Ventures, an investment ...
6,100 Participants and counting
Work Experience
Top Functions
Top Countries
Who Should Enroll in the Artificial Intelligence Program?
The Artificial Intelligence: Business Strategies and Applications program is intended for professionals and business leaders seeking to understand how AI, machine learning, and generative AI can be used to support strategic decision making, innovation, and organizational transformation. It is well-suited for a wide range of professionals, including the following:
C-suite executives and senior leaders | Learn how to align AI with business strategy, innovation, and organizational transformation initiatives. |
Senior managers and business executives | Build the skills to assess AI opportunities and contribute to AI initiatives across business functions. |
Functional business heads | Discover how AI can enhance operational efficiency, customer experiences, forecasting, and business decision-making. |
Mid-career professionals | Gain practical AI knowledge to support career growth in an increasingly AI-driven business landscape. |
Data scientists and business analysts | Understand how AI and machine learning can be applied to business intelligence, analytics, and strategic decision-making. |
Professionals exploring AI upskilling | Build a strong foundation in AI technologies, business use cases, and strategies for organizational AI adoption. |
Berkeley AI Program Credentials
Certificate of Completion
Upon successful completion of the AI certificate program, Berkeley Executive Education grants a verified digital certificate of completion to participants. Participants must complete 80 percent of the required activities, including a capstone project (if any), to obtain the certificate of completion. This AI certificate program also counts toward a Certificate of Business Excellence.
Note: This program results in a digital certificate of completion and is not eligible for degree credit/CEUs. After successful completion of the AI certificate program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of UC Berkeley Executive Education.
This program counts toward a Certificate of Business Excellence
Curriculum Days: Two days
Pillar(s): Entrepreneurship & Innovation or Strategy & Management
A UC Berkeley Certificate of Business Excellence gives individuals the opportunity to create a personal plan of study structured by our four academic pillars. Participants will earn a mark of distinction with certification from a world-class university, and enjoy the flexibility of completing the program in up to three years.
Earn Three Digital Certificates With This Learning Journey
Build Strategic AI and Analytics Capabilities
Equip yourself with decision-making approaches informed by practical frameworks and AI insights, and learn how to apply business analytics and artificial intelligence to real-world business challenges.
FAQs
1
The Program
What is the Berkeley Executive Education Artificial Intelligence program?
The Berkeley Executive Education Artificial Intelligence program is a two-month online executive education program from Berkeley Executive Education that helps professionals understand how AI, machine learning, automation, and generative AI can support business strategy and organizational transformation.
The program combines eight online modules, live faculty-led sessions, case studies, applied learning activities, and a capstone project focused on real-world AI implementation.
Can professionals without a technical background enroll in the Berkeley Executive Education AI program?
Yes. The Berkeley Executive Education AI program is designed for professionals without engineering, coding, or technical backgrounds.
The curriculum focuses on practical business applications of artificial intelligence, helping participants understand AI technologies, evaluate implementation opportunities, and lead AI-driven transformation initiatives across organizations.
What will I learn in the Berkeley Executive Education Artificial Intelligence program?
The Berkeley Artificial Intelligence program helps participants understand how AI can be applied to business strategy, innovation, operational efficiency, and organizational transformation.
Participants explore topics such as:
Machine learning
Generative AI
Natural language processing (NLP)
Robotics
AI-driven automation
AI strategy
AI governance
Participants also learn how organizations can evaluate and implement AI initiatives and develop an AI-focused business case through a capstone project based on a real organizational challenge or opportunity.
Do I need coding experience to join the Berkeley Executive Education AI program?
No prior coding or technical experience is required.
The program is designed to help business leaders and professionals understand AI concepts, applications, and strategy without focusing on advanced programming or software engineering.
How do I choose the right AI program?
The right AI program depends on your professional goals, current role, preferred learning format, and the skills you want to develop.
The Berkeley Executive Education Artificial Intelligence program combines technical AI concepts with practical business strategy through live faculty sessions, real-world case studies, applied learning activities, and a capstone project. It is designed for professionals seeking an executive education program that focuses on applying AI to business strategy and organizational transformation.
2
The Learning Experience
How long does the Berkeley Executive Education Artificial Intelligence program take to complete?
The Berkeley Executive Education AI program runs for two months in an online format.
Participants typically commit four to six hours per week through recorded lectures, live faculty sessions, case discussions, applied assignments, and project work.
Who will benefit most from the Berkeley Executive Education Artificial Intelligence program?
The Berkeley Executive Education Artificial Intelligence program is well suited for professionals looking to build practical AI literacy and understand how artificial intelligence, machine learning, and generative AI can support business growth, innovation, and strategic decision making. Through live faculty sessions, real-world case studies, applied learning activities, and a capstone business challenge project, participants gain business-focused AI frameworks and practical knowledge they can apply within their organizations.
What is the expected weekly time commitment for the program?
Each program includes an estimated weekly study commitment, which is displayed in the duration section at the top of the program landing page. You can also find this information in the program brochure, available after completing the short enquiry form on this page
How will my time be spent?
We have designed the Artificial Intelligence program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90% of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course will be made available to participants at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, participants may appoint Emeritus to manage the delivery of the program in a cohort-based manner, the cost of which is already included in the overall course fee.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
3
Certificate
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Does completing the Berkeley Executive Education AI program provide alumni benefits?
Completing the Berkeley Executive Education AI program does not confer full Berkeley Executive Education alumni status. However, the program contributes toward the Certificate of Business Excellence (COBE) and may provide access to select Berkeley Executive Education benefits, such as future program discounts, networking opportunities, and program-related communications. Additional requirements apply for full alumni status.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What is the organizational structure of Berkeley Executive Education?
UC Berkeley Center for Executive Education, dba Berkeley Executive Education, is a California nonprofit organization formed for the purpose of operating executive education programs in support of University of California, Berkeley, and UC Berkeley Haas.
4
Technical Requirements
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
5
Payment Process
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and is usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with UC Berkeley Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
6
Refund Policy
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or schedule a call with one of our Program Advisors or call us at +1 864 668 8832 (US) / +44 121 387 3504 (UK) / +65 3129 7057 (SG).