Product Design & Innovation How to Choose the Best Attribution Model for Your Business Attribution has been an intriguing challenge for marketers from the early days of the 20th century. Before “UTM parameters” became commonspeak, the lack of data…
Product Design & Innovation What is a Product Roadmap and How to Create one? Here’s What You Need to Know Let’s begin with a hypothesis. Imagine you are a creative genius, brimming with ideas and backed by ample resources. Naturally, you stumble upon a brilliant…
Product Design & Innovation Top 10 KPIs for Product Managers: Learn How to Track Them You have finally launched your product in the market and even acquired customers. Now it’s time for you to prepare a monthly or quarterly report…
Product Design & Innovation Serial Learner Aritro Bhattacharya Makes a Case for the Benefits of Continuous Learning Enthusiastic, passionate learners outside of enforced studying in a structured classroom are unicorns—they don’t really exist, do they? But seems like we found one! Sure,…
Entrepreneurship What is the Role of an MVP in Launching a Successful Product? The innovation world is hypercompetitive. Several startups launch their new products every day. There is a constant battle to provide the best solution to customers…
Product Design & Innovation Cutting Costs, Not Corners: How Emeritus Drove Savings with Local Payment Methods Our Emeritus team has received much adulation and congratulations from investors and industry folks for achieving profitability. But the path to profitability was not an…
Product Design & Innovation Experience Design 101: A Comprehensive Guide and its Distinctions From UX Engaging with the concept of experience design reveals a multidimensional approach to creating products and services that resonate deeply with users. Moreover, this approach emphasizes…
Product Design & Innovation Product Management 101: Top 10 Successful Design Thinking Example Case Studies According to a 2022 report titled Design Thinking: A Global Study on Implementation Practices in Organizations, design thinking is applied across diverse industries. For instance,…
Product Design & Innovation Understanding User-Centered Design: The Key to Product Success In a world where there is constant development and innovation, simply building a product isn’t enough. Nowadays, users demand solutions that seamlessly integrate into their…
Product Design & Innovation What is a Customer Journey Map? Why is it Important for a Brand? “69% of consumers stop engaging with a business after one poor experience”, highlights The 2023 State of Digital Customer Experience Report. This study shows how…
Product Design & Innovation Top 10 Product Management Trends to Watch Out for in 2024 The field of product management is on the cusp of a significant transformation as we approach 2024. In fact, the product management trends 2024 list…
Product Design & Innovation How to Become a Digital Product Manager? Learn These Top 5 Skills A 2023 Deloitte survey shows that U.S. consumers spend nearly 3% of their monthly income on digital products. These products include health and fitness apps,…