Sales and Marketing What is Customer Centricity? How Can it Benefit Your Business? Companies today place a lot of importance on meeting customers’ expectations. According to Forrester, 95 per cent of CEOs think that offering excellent customer service…
Strategy and Innovation How Brands Can Provide the Best Customer Experiences in the Phygital World When we took our first road trip after the pandemic, we left 30 minutes before we planned to. This was to account for the delay…