Customer Persona

Sales and Marketing

The Essential Guide to Buyer Personas: Why Every Brand Needs Them

Ever feel like your marketing messages are failing to land? This could be because you are struggling to connect with the target audience. You’re not…

AI is Revolutionizing the Way We Create Buyer Persona: Find Out How | Sales and Marketing | Emeritus

Sales and Marketing

AI is Revolutionizing the Way We Create Buyer Persona: Find Out How

Creating a detailed customer persona is a cornerstone of effective marketing. It lets businesses tailor their offerings and communications to meet the needs and desires…

Product Design & Innovation

What is a Customer Journey Map? Why is it Important for a Brand?

“69% of consumers stop engaging with a business after one poor experience”, highlights The 2023 State of Digital Customer Experience Report. This study shows how…

What is Customer Centricity? How Can it Benefit Your Business? | Sales and Marketing | Emeritus

Sales and Marketing

What is Customer Centricity? How Can it Benefit Your Business?

Companies today place a lot of importance on meeting customers’ expectations. According to Forrester, 95 per cent of CEOs think that offering excellent customer service…

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