Product Management

In the business world, having great ideas for products is quite common. However, turning those…

According to McKinsey, companies that invest in design and innovation experience three times more growth…

Diagnostic design enables researchers to evaluate the cause of a specific phenomenon or problem. Simply…

The first thing any researcher needs to do is choose the right method of study…

Did you know that organizations practicing agile product management are more likely than those who…

When it comes to setting goals and improving metrics, we often focus on averages. Concentrating…

As people become more aware of the environmental impact of their actions, the concept of…

A Marketing Research Association report claims that out of all the products launched annually, only…

A recent report by McKinsey emphasizes implementing a ‘smart quality’ framework within organizations, especially pharmaceutical…

A product manager wears multiple hats within a product management team. From capturing innovative ideas…

Product design is a critical factor in the success and failure of any product in…

Great products are a result of creativity and imagination distilled into viable ideas, followed by…