Cookie Policy

Cookies are small text files placed on your computer or mobile device when you visit a website. They serve various functions, such as enabling smooth navigation between pages, remembering your preferences, and enhancing your overall browsing experience. Additionally, cookies may be used to deliver advertisements that are more relevant to your interests.

Below are various types of cookies:

• First-party cookies: These are cookies set by the website you are visiting directly. They help the site remember your preferences and improve your user experience during and between visits.
• Third-party cookies: These are cookies set by domains other than the one you are visiting. They are typically used for tracking and advertising purposes across different websites.
• Advertising cookies: These cookies are used to deliver advertisements that are more relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.
• Session cookies: These cookies are temporary and are deleted once you close your browser. They enable core website functionality, such as logging in or remembering items in your shopping cart during a single session.
• Persistent cookies: These cookies remain on your device for a set period or until you delete them. They help websites remember you and your preferences across multiple visits.

Emeritus use cookies to provide you with a better and more personalized experience, understand how our website is used, and monitor the performance of our advertisements. Cookies also help us improve site functionality and tailor content to your preferences.

Below are the different categories of cookies we use.

• Essential cookies: Essential cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
• Preference cookies: Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
• Statistic cookies: Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
• Marketing cookies: Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

Google

Our website uses several Google services to enhance functionality, performance, and marketing effectiveness. These include:

• Google Tag Manager – for managing and deploying marketing tags
• Google Fonts & Google AJAX – for improved design and performance
• Google Analytics – for tracking user behaviour and site usage
• Google Ads & Ad Services – for personalized advertising
• DoubleClick Ad – to deliver and measure presonalized advertising and prevent click fraud

These services may place cookies on your device to collect anonymized data, personalize content, and measure advertising performance.

For more information: Google Cookie Policy

Microsoft

We use Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services.

For more information: Microsoft Privacy Statement.

LinkedIn

We use LinkedIn Insight Tag and LinkedIn Ads to measure ad performance and retarget visitors. LinkedIn may set cookies for analytics and advertising.

For more information: LinkedIn Cookie Policy.

Hubspot

We use HubSpot to manage forms and track visitor interactions on our website. HubSpot may set cookies to identify users, track sessions, and improve form functionality. These cookies help us understand user behavior and enhance your experience.

For more information: HubSpot Cookie Policy.

CloudFront

Amazon CloudFront may use signed cookies to control access to secure content. These cookies are essential and expire after a set period.

For more information: https://docs.aws.amazon.com/AmazonCloudFront/latest/DeveloperGuide/private-content-signed-cookies.html

Cloudflare

Our website uses services provided by Cloudflare to enhance performance, security, and reliability. As part of this integration, Cloudflare may place cookies on your device.

For more information: CloudFlare Cookie Policy.

Salesforce

Salesforce uses these cookies to support our customer relationship management activities. They help us manage interactions, track preferences, and improve communication with users through our website.

For more information: Salesforce Privacy Policy.

SpeedCurve

Our website uses SpeedCurve’s service to analyze performance metrics such as page load times and responsiveness. As part of this integration, Cloudflare may place cookies on your device.

For more information: SpeedCurve’s Privacy Policy and Cookie Documentation.

Gravatar

These cookies are used to display user avatars when comments are posted on our webpages, providing a personalized experience.

For more information: Gravatar Cookie Policy.

Youtube

We embed YouTube videos on our site. YouTube may set cookies to track views, personalize content, and deliver ads.

For more information: Youtube Cookie Policy.

Facebook

These cookies are set by Facebook when you interact with social plug-ins on our website (such as “Like” or “Share” buttons). They enable you to connect our website with your Facebook account and share content easily. These cookies may allow Facebook to collect data about your browsing activity, even if you are not actively using the plug-in, and may be used for personalization and advertising in accordance with Facebook’s privacy policy.

For more information: Facebook Privacy Policy.

Click here to opt out of this processor across all domains
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

Usercentrics

These cookies are set by our cookie management platform to store and manage your consent preferences. They ensure that your choices regarding the use of cookies are respected and applied across our website. These cookies are essential for compliance with data protection regulations and do not track your browsing activity beyond consent management.

For more information: Usercentrics Privacy Policy.

Sharethis

These cookies enable social sharing features on our website, allowing you to share content easily across various social media platforms.

For more information: Share this Privacy Policy

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser and from version to version. You can however, obtain up-to-date information about blocking and deleting cookies via these links:

1. Chrome;
2. Firefox;
3. Opera;
4. Internet Explorer (Internet Explorer);
5. Safari; and
6. Edge.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use some or all of the features on our website.

To find out more about Cookies, including how to see what Cookies have been set and how to manage and delete them, visit “All About Cookies” and ICO’s website.

To opt out of Google Analytics data collection, follow these Google instructions.

To reset your device identifier, follow Google instructions and Apple instructions.

The third-party advertisers, ad agencies and other vendors with which we work may be members of the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA) Self-Regulatory Program for Online Behavioural Advertising and/or the European Digital Advertising Alliance (eDAA). To opt out of interest-based advertising from the participating companies, please visit AboutAds.info or the European Digital Advertising Alliance for laptops and NAI Mobile Choices or AppChoices for mobile devices. Note that opting out through these channels does not mean you will no longer see ads and is specific to the device and browser you are using. You will still receive other types of ads from these companies, and any type of ad from nonparticipating companies. The sites you visit may still collect your information for other purposes.

Some web browsers offer a “Do Not Track” (DNT) feature that signals to websites that a user does not want their online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals.

Our website does not respond to Do Not Track signals at this time. However, users may manage their cookie preferences and opt out of certain types of tracking by using browser-level controls (Refer to the Manage Cookies section of this policy).

Any questions, concerns, or complaints about the operation of this Notice can be addressed to the Data Protection Officer at Privacy@Emeritus.org. In addition, you may submit your concerns or complaints about our privacy practices to our Data Protection Officer at Privacy@Emeritus.org or at the following address:

Emeritus Solutions Pvt. Ltd.
303, Inizio, Cardinal Gracious Road,
Sahar P&T Colony,
Mumbai 400099,
Maharashtra, India

Whenever we receive a formal complaint, we attempt to contact the complainant individually and resolve his/her grievances and/or concerns truthfully and with utmost transparency.

In addition to contacting us, in certain countries you have the right to lodge a complaint with your local data protection authority if you so choose.

‘Affiliate’ means any entity that directly or indirectly controls, is controlled by, or is under common control with, another entity, where “control” means the beneficial ownership of more than 50% of the issued share capital of a company or the legal power to direct or cause the direction of the management of the company and “controls” and “controlled” shall be interpreted accordingly.