Course Preview | MBA Essentials from The Rotman School of Management
3:54 min
176
The MBA Essentials program provides a foundation in core business disciplines and MBA-level thinking.
The program consists of six modules covering strategy, macroeconomics, artificial intelligence, accounting, finance, and marketing. Each module combines practical frameworks with real-world application.
Participants learn how firms create competitive advantage, understand global economic forces, leverage AI strategically, interpret financial statements, evaluate investments, and create customer value through marketing.
AI applications are embedded throughout the curriculum, preparing participants to lead in environments shaped by intelligent systems.
