Course Preview: Search Engine and Content Marketing at Imperial

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Ready to Learn More? Apply to Enroll in: Search Engine and Content Marketing

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Welcome to Imperial Search Content Marketing Certificate. I'm Daniel Rowles and I spent the last 25 years helping global brands create effective digital marketing. I'm a Programme Director at Imperial College, CEO of taginternet.com, and host of the digital market podcasts. In the program, I'll introduce several important considerations for managing online ad campaigns and explore how you can maximize the return on investment of those campaigns. 

I'll also discuss different methods to improve your search rankings, and how to develop strategies that drive SEO results. Finally, I'll discuss different factors that make content more effective, influence on-site optimization, and influence email marketing metrics. When you finish this course, you'll be able to effectively manage ad campaigns, improve search rankings, suggest optimization strategies based on the reports, create SEO plans for your own website, and plan the effective use of content. 

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