Digital Transformation: Platform Strategies for Success is a 3-month program that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform.
In this course you will learn about the fundamentals of digital transformation, identify why platforms beat products and how can you make your business a platform. You will learn how to launch and grow a digital platform and identify how to leverage open innovation for your platform. This course also equips you with the knowledge on governing your platform, strategically evaluating your competition and provides you with a futuristic view of digital transformation across industries.
At the end of this course, participants will learn to:
– Define platform businesses, distinguishing among input suppliers, markets and true platforms, and why these differences matter.
– Recognize and know how to compete in winner-take-all markets, one and two-sided networks, and the context of multi-homing.
– Understand how traditional pricing models break down in the context of platforms, choosing from an array of freemium, bundled, and two-sided pricing.
– Address the barriers that firms face in trying to organize themselves as platform firms.
– Develop strategies for launching new platforms when critical mass is important.
– Articulate the process of making markets.
– Identify the launch strategy for their platform to help them gain traction, and grow their platform by leveraging modularity and APIs.
– Develop recovery strategies in declining platform markets and understand timing in the cannibalization of an old platform by a new one.
– Understand the anti-trust implications of platform strategies and safe harbor defenses.
– Gain insights into the impact and opportunities of adopting platform strategies in different industries.
This course provides an opportunity to work on real-life platform-related business ideas and case studies. Industry examples covered include case studies from companies such as Microsoft HealthVault, Intuit, Brightcove, Google Health, MakerBot and Eden McCallum.