Information session on CBS Professional Certificate in Digital Marketing Intensive program

The rapid pace of digital transformation and advancements in big data have completely transformed the marketing industry. To stay competitive and keep up with the shift in consumer behavior, marketers must continuously adapt their strategies and stay current on the latest digital media technologies and data analytics techniques and trends. The Digital Marketing Intensive (Online) program from Columbia Business School Executive Education provides a comprehensive overview of digital marketing, covering display advertising, search engine marketing, social media marketing, email marketing, marketing analytics, and artificial intelligence (AI) and automation. This six-month program will give you a deep understanding of consumers and digital marketing channels, while also allowing you to learn statistical techniques to track, analyze, and optimize campaigns for maximum return on investment (ROI).