Information session on Columbia Business School’s B2B Marketing Strategy (Online) program

Success in the B2B market is no longer purely transactional with the recent rise in B2B e-commerce. The market rules are changing and businesses must become customer centric by anticipating end-user requirements, simplifying transactions, and designing value-oriented offerings. Columbia Business School Executive Education’s B2B Marketing Strategy (Online) program, led by Miklos Sarvary, faculty lead for the media and technology program at Columbia Business School, and a seasoned marketing expert, provides a practical understanding of achieving and maintaining a competitive advantage through the right mix of marketing, pricing, sales force design and management, and social media tools at every stage of the go-to-market strategy.