Information session on Columbia Business School’s Customer Experience Strategy (Online) program

It could be argued that in some cases the importance of customer experience (CX) has surpassed that of the brand itself in terms of retaining customers and attracting new business. Today's strategies for customer experience go beyond the traditional incentives and benefits by engaging customers with personalized, seamless, and consistent interactions across different touchpoints. Managers need to develop customer experience strategies that support business differentiation to gain a competitive advantage. The Customer Experience Strategy (Online) program from Columbia Business School Executive Education will equip you to develop this new vision and allow you to understand why meeting the needs of your customers is a priority over the needs of your business when designing customer experience strategies. This six-week online program will equip you to leverage consumer research techniques to discover the motivations that drive customer needs and utilize AI and machine learning techniques to personalize the customer experience.