Information session on Columbia Business School’s Pricing Methodologies (Online) program

Pricing has been a crucial element of the marketing since ages, yet it is often an overlooked tool. When used strategically, pricing tools can impact business goals, drive growth, enhance customer value, and create win-win situations. Shifting from traditional pricing methods to analytics-based approaches also reveals effective pricing strategies through data analysis. Therefore, understanding the psychology of pricing and achieving the balance between customer behavior and profit maximization is the key. The Pricing Methodologies (Online) program from Columbia Business School Executive Education guides product, marketing, and business professionals like you in optimizing revenue through pricing, drawing from the expertise of a global leader who has developed analytical strategies for companies like Amazon and Uber. This six-week program equips participants with best practices to develop a pricing playbook for their organizations. This playbook serves as a decision-making tool for effectively setting prices for products or services, providing a structured approach to pricing strategy development and presentation.