Information session on Kellogg Executive Education’s Digital Marketing Strategies program
48:19 min
59
The rapid growth of innovative technologies like mobile, cloud computing, and artificial intelligence (AI) has tranformed customer behavior and shaken up markets in both B2B and B2C sectors. Consequently, our marketing strategies must adapt accordingly.
The Digital Marketing Strategies: Data, Automation, AI & Analytics program from Kellogg Executive Education encompasses more than just utilizing digital platforms for marketing purposes. In this two-month online program, executives, supervisors, and marketing experts will gain insight into how contemporary marketing is powered by data, scaled by automation, and optimized through analytics.
