Information session on Kellogg Executive Education’s Digital Marketing Strategies program
48:19 min
468
This two-month Digital Marketing Strategies program, offered by Kellogg Executive Education, is designed to equip seasoned marketers with the knowledge and skills needed to navigate the ever-evolving digital marketing landscape.
Who is This Program For?
This program is ideal for decision-makers in organizations, including seasoned marketers, managers, and business leaders looking to grow their organization or business.
Key Takeaways:
- Discover powerful techniques for gathering and analyzing customer data, including social data mining and AI-powered visual insights
- Learn to segment your audience based on behaviors and motivations and leverage behavioral marketing to personalize your offerings and messages
- Develop a content strategy that maps to customer intent, creating timely, relevant, and engaging content across multiple channels
- Learn how to accelerate marketing execution, increase predictability, and adapt to changing market conditions through agile methodologies
- Understand the science and art of marketing attribution and master the techniques of A/B testing and marketing experimentation
- Explore the latest marketing automation platforms, and learn how to leverage AI and machine learning to optimize your campaigns across the entire customer life cycle
The Key Program Features Include:
- Bite-sized learning: The program is delivered through short, engaging video segments that you can watch on the go
- Peer learning: You will participate in peer discussions, quizzes, and live webinars with faculty and industry practitioners
- Hands-on application: You will apply what you have learned through assignments and a capstone project to develop an action plan for a real-world digital marketing business problem
- Direct feedback: You will receive direct feedback on your assignments from program leaders, allowing you to refine your skills and apply your learning immediately
Are you ready to take your marketing career to the next level with the Digital Marketing Strategies program? For more information about the program, its benefits, and the application process, please watch the program information session.