Information session on Kellogg Executive Education’s Mastering Sales program

The Mastering Sales: A Toolkit for Success program is a comprehensive online program offered by Kellogg Executive Education. This program aims to transform participants into sellers by equipping them with a robust toolkit of practical skills and disciplines.

Who is This Program For?

This program is ideal for individuals at all stages of their sales career, including those seeking a sales job, current sales professionals, those looking for a promotion, and leaders of sales teams.

Here's a breakdown of the course modules:

• Module 1: Focuses on the pillars of human performance—knowledge, skill, and discipline—emphasizing the power of mindset and its impact on achieving peak performance
• Module 2: Teaches how to map stakeholders, identify personas, and plan their week for maximum impact
• Module 3: Focuses on the contact phase, equipping participants with the skills and disciplines such as networking at conferences, conducting impactful cold and warm calls, etc.
• Module 4: Tackles the art of running effective meetings to leave a lasting impression on clients and prospects
• Module 5: Emphasizes the power of storytelling in sales
• Module 6: Focuses on learning the art of great presentations to accelerate the sales process
• Module 7: Explores the complexities of team selling, providing a framework for maximizing team effectiveness
• Module 8: Enhances the post-sale experience and delves into how to increase future sales, gather customer feedback, and foster positive word of mouth
• Module 9: Delves into the importance of performance feedback and building a strong sales culture
• Module 10: Focuses on brand positioning by developing a success measurement framework and defining personal and professional goals to track progress

The Key Program Features Include:

• Over 30 practical tools: Participants gain access to immediately applicable tools that can be used in various sales situations
• Research-based content: The program is grounded in extensive Kellogg Sales Institute research on human performance, communication, and sales effectiveness
• Expert guest speakers: Participants benefit from insights and perspectives from leading industry sales professionals
• Live interaction and collaboration: The program fosters a collaborative learning environment through live webinars, discussion boards, and weekly office hours with program leaders
• Certificate of Completion: Upon successful completion, participants will receive a certificate from Kellogg Executive Education

 Enroll in the Mastering Sales: A Toolkit for Success program to learn at your own pace while benefiting from the insights and support of your peers and program leaders. For more information about the program, its benefits, and the application process, please watch the program information session.