Information session on Kellogg Executive Education’s Mastering Sales
59:17 min
95
The 10-week Mastering Sales: The Digital and AI Toolkit for Success program from Kellogg Executive Education equips professionals to become high-impact sellers. True growth begins with sales, driven by professionals who translate strategy into action and sell with clarity, credibility and impact. Most sales strategy programs focus on tactics or leadership models, often overlooking the integration of artificial intelligence (AI) and data-driven selling. Led by the Kellogg Sales Institute under Professor Craig Wortmann, this structured research-backed program blends proven sales frameworks with digital and AI-enabled tools, equipping you with the structure, confidence and skills to accelerate performance, drive measurable outcomes and create sales ecosystems that adapt and thrive in dynamic markets.
